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SEO and GEO playbooks
Step-by-step action plans. 16 pieces and counting, all field-tested with enterprise clients.
GEO16 MINThe AI answer surface readiness playbookBeing cited by AI engines is not a mystery, and it is not a matter of publishing more content. It is a matter of running five specific plays on the pages, entities and off-site surfaces the engines already scrape. This is the enterprise-grade version of that work, with the acceptance criteria that make each play measurable rather than aspirational.TYLER TRUFFI · SEP 3, 2026GEO15 MINThe AI citation strategy for everyone who will never sign a licensing dealPress Ranger and OtterlyAI analyzed 129.3 million AI citations and found licensed publishers earn 10.2 citations per page on ChatGPT against 6.9 for everyone else. The same study found trade and niche outlets pulling 213% more citations than mainstream media. Here is the playbook that follows from both numbers.TYLER TRUFFI · AUG 31, 2026CONTENT17 MINThe generative UI playbook: defending tool pages in AI OverviewsGenerative UI moved from AI Mode into AI Overviews on August 19. AI Mode was 0.34% of searches. AI Overviews is not. Here is the 90-day response.TYLER TRUFFI · AUG 27, 2026ANALYTICS18 MINThe AI visibility measurement playbookMost AI visibility reporting breaks the first time a platform changes its mind. This playbook covers the five measurement decisions that determine whether your dashboard tells you something true when that happens.JOSH BERNSTEIN · AUG 24, 2026STRATEGY17 MINThe 2026 cold email reply rate playbookThe average cold email reply rate is 3.43 percent and the top decile clears 10.7 percent. Five plays, in diagnostic order, for closing that gap without rewriting a single subject line first.JOSH BERNSTEIN · AUG 16, 2026STRATEGY14 MINThe pain-qualified outbound targeting playbookA five-play system for building cold email lists around provable, public pain signals instead of static personas, run in order.TYLER TRUFFI · AUG 2026STRATEGY17 MINThe 2026 cold email deliverability playbookAuthentication, domain architecture, volume and interval, monitoring, and measurement — the five plays that determine inbox placement in 2026, with the provider thresholds and published data behind each one.JOSH BERNSTEIN · AUG 13, 2026GEO18 MINThe 2026 GEO Authority Consolidation PlaybookAI Mode, Reddit's earnings call, Cloudflare's September 15 deadline, and two new Kevin Indig studies all point at the same mechanism: AI search is consolidating trust toward a handful of large domains. Here's the five-play response for teams that need to compete without retail-giant scale.TYLER TRUFFI · AUG 9, 2026GEO17 MINThe 2026 GEO Trust & Attribution PlaybookFive plays for building a GEO program that survives disagreeing market-share trackers, falling AI-search trust, and an unproven tooling category, without waiting on a vendor dashboard to catch up.JOSH BERNSTEIN · AUG 2, 2026GEO22-24 MINThe 2026 AI Discovery Readiness PlaybookHomepages beat blog posts for AI traffic, ChatGPT dominates referrals while its usage share erodes, and attribution is degrading again. Five plays to build AI search readiness before the next reporting cycle.JOSH BERNSTEIN · JUL 29, 2026GEO18 MINThe 2026 GEO Playbook for AI Search ResilienceClicks are being suppressed, opt-out mechanics are new and confusing, and Reddit's citation share just collapsed. This GEO playbook covers five plays for enterprise teams navigating all three at once.TYLER TRUFFI · JUL 2026TECHNICAL SEO15 MINThe 30-day technical SEO sprintSix plays that take an enterprise site from crawl chaos to a clean, fast, index-ready foundation.JOSH BERNSTEIN · JUL 2026GEO12 MINThe 30-day B2B GEO sprintFive plays that take a B2B site from invisible to consistently cited in AI answers.TYLER TRUFFI · JUN 2026CONTENT14 MINThe comparison-content sprintFive plays that turn your top buying-decision gaps into comparison pages that rank and get cited.JOSH BERNSTEIN · JUN 2026LINK BUILDING15 MINThe link-earning sprint for AI citationsSix plays that build defensible presence on the exact sources AI engines already trust.TYLER TRUFFI · MAY 2026STRATEGY14 MINThe 30-day GSC-to-revenue reporting setupFive plays that wire Search Console, rankings, and AI citations to pipeline in one dashboard.TYLER TRUFFI · APR 2026