Something Inc.Schedule a free consultation
Social media ads

Demand creation where your buyers scroll

Paid social that builds demand and retargets the audiences your organic and outbound engines surface, measured against pipeline.

Schedule a free consultationSee our results
paid socialdemand genretargetingcreative
PAID SOCIAL · LIVE
+3.4xreach on ICP
CTR2.1%
CPL-24%
Pipeline+31%
+3.4x
qualified reach on your ICP
-24%
cost per lead
+31%
influenced pipeline
Demand funnel

From scroll to influenced pipeline

Paid social that builds demand and retargets the audiences your organic and outbound engines surface, measured against pipeline, not likes.

Qualified reachICP-modeled audiences1.2M
Engaged2.1% CTR96k
Site visitsretargeting pool built38k
Leads-24% cost per lead2,240
Influenced pipelinemulti-touch attributed+31%

Creative testing and retargeting loops run against pipeline outcomes.

Reach on ICP

Demand you can see building

Qualified reach on your ideal customer profile over the campaign, with creative refreshes marked.

+3.4xqualified reach on ICP
GSC VERIFIED
W1W4W8W12
We model the audience off your closed-won data, then feed the retargeting pool into every other channel.
Cost per lead-24%
Click-through2.1%
What is included

What a social media ads engagement delivers

Every engagement starts from the audit. These are the deliverables that follow, tracked in your client dashboard.

Get a free snapshot audit
01Discovery auditA deep audit of where your social media ads stands today, run at engagement kickoff.
02Data-driven strategyA prioritized roadmap mapped to your goals, templates, and stack.
03Production and executionThe work shipped with precision and tracked in your client dashboard.
04Technical foundationCrawl health, schema, and speed so the work actually compounds.
05MeasurementRankings, citations, and revenue tracked against a single number.
06IterationContinuous testing and tuning as the market and the engines move.
Where paid social creates demand

What makes paid social pay back

Demand generation on social is won on audience and creative. These are the factors weighted by pipeline impact.

Audience modelingLookalikes and ICP audiences built off closed-won data.30%
Creative and hookThe first three seconds that earn the stop and the click.24%
Retargeting structurePools built from every channel, warmed and re-engaged.20%
Budget pacingSpend paced against learning, not dumped on day one.14%
Pipeline attributionMeasured against influenced pipeline, not likes or reach alone.12%
How it works

How a social media ads engagement runs

1WEEK 1-2

Discovery & audit

A full audit of where you stand today across the whole engagement.

2WEEK 2-6

Strategy

A prioritized, data-driven roadmap mapped to your goals and stack.

3MONTH 2+

Implementation

The work shipped with your team or directly, tracked in your dashboard.

4ONGOING

Measure & iterate

Rankings, citations, and revenue tracked weekly and tuned on data.

Proof

Real results, tracked to revenue

Every engagement is measured in your client dashboard, from the first audit finding to the revenue it drives.

+112%
organic clicks
2.8x
citation likelihood
B2B SAAS+112%organic clicksZENITY.IOB2B agentic AI security platformDemand gen creativeRetargeting loopVIEW CASE STUDY →
FAQ

Social media ads questions, answered

Ask us directly
It starts from a comprehensive audit, becomes a prioritized roadmap, and is then implemented and measured against pipeline in your client dashboard, not just rankings or vanity metrics.
We implement. Work is shipped directly or alongside your team, with a prioritized backlog so nothing stalls waiting on us.
Everything is tracked weekly in one dashboard and tied to pipeline and revenue, so you always know what is working and what to do next.
Early movement typically appears within the first few months, with compounding impact building from months three to six onward.
Yes. We plug into your existing team and tools, shipping directly or handing off a prioritized backlog, whichever fits how you work.
Free consultation

See how paid social could scale you

We audit your accounts before the call. No commitment.

Schedule a free consultationView case studies