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Content marketing

Content that ranks and gets quoted

Hub-and-spoke clusters and comparison content built to rank in Google and get cited by AI engines, from strategy through full production.

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hub-and-spokecomparison contenteditorialanswer-shaped
CONTENT ENGINE · LIVE
312clusters in production
Articles published1,240
Featured snippets184
AI citations+2.8x
312
content clusters shipped
+58%
average organic sessions lift
32.5%
of AI citations from comparison content
Hub and spoke

One pillar, a cluster engines can follow

We map a pillar hub and the supporting spokes around it, so search engines and AI models see a complete, internally-linked answer to a topic, not a scattering of posts.

Technical SEO · 14 postsGEO basics · 11 postsContent ops · 9 postsLink building · 8 postsReporting · 7 postsComparisons · 12 posts
312
clusters shipped across clients
+58%
average organic sessions lift
Rankings

Where the clusters land

Non-brand queries that moved into striking distance and onto page one after the cluster shipped.

QUERYPOSITION, 90 DAYS
enterprise seo services#18#3
b2b content strategy#22#4
hub and spoke content#9#1
comparison page seo#14#3
What is included

What a content marketing engagement delivers

Every engagement starts from the audit. These are the deliverables that follow, tracked in your client dashboard.

Get a free snapshot audit
01Discovery auditA deep audit of where your content marketing stands today, run at engagement kickoff.
02Data-driven strategyA prioritized roadmap mapped to your goals, templates, and stack.
03Production and executionThe work shipped with precision and tracked in your client dashboard.
04Technical foundationCrawl health, schema, and speed so the work actually compounds.
05MeasurementRankings, citations, and revenue tracked against a single number.
06IterationContinuous testing and tuning as the market and the engines move.
Where content earns its rankings

What makes content rank and get quoted

The levers that decide whether a page ranks in Google and gets lifted into an AI answer, weighted by the impact we see.

Topical authority and clustersComplete coverage of a topic, so engines trust you as the source.30%
Answer-shaped structureCopy formatted into the clear answers engines quote directly.24%
Search intent matchThe page format matches what the query is actually asking for.20%
Internal linkingAuthority routed from the hub to the pages that need it.14%
Freshness and updatesContent kept current, because stale pages quietly lose rank.12%
How it works

How a content marketing engagement runs

1WEEK 1-2

Discovery & audit

A full audit of where you stand today across the whole engagement.

2WEEK 2-6

Strategy

A prioritized, data-driven roadmap mapped to your goals and stack.

3MONTH 2+

Implementation

The work shipped with your team or directly, tracked in your dashboard.

4ONGOING

Measure & iterate

Rankings, citations, and revenue tracked weekly and tuned on data.

Proof

Real results, tracked to revenue

Every engagement is measured in your client dashboard, from the first audit finding to the revenue it drives.

+112%
organic clicks
2.8x
citation likelihood
B2B SAAS+112%organic clicksZENITY.IOB2B agentic AI security platform400+ articles optimizedFeatured snippets wonVIEW CASE STUDY →
FAQ

Content marketing questions, answered

Ask us directly
It starts from a comprehensive audit, becomes a prioritized roadmap, and is then implemented and measured against pipeline in your client dashboard, not just rankings or vanity metrics.
We implement. Work is shipped directly or alongside your team, with a prioritized backlog so nothing stalls waiting on us.
Everything is tracked weekly in one dashboard and tied to pipeline and revenue, so you always know what is working and what to do next.
Early movement typically appears within the first few months, with compounding impact building from months three to six onward.
Yes. We plug into your existing team and tools, shipping directly or handing off a prioritized backlog, whichever fits how you work.
Free consultation

See what your content could rank for

We take a first look at your content clusters on the call. No commitment.

Schedule a free consultationView case studies