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Google Ads

Paid capture that feeds the organic engine

Short term pipeline while the organic engine matures, with paid data feeding back into the keyword and content strategy.

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paid searchintentROASfeedback loop
PAID · LIVE
4.2xROAS
CPL-38%
Conversion rate+27%
Impression share72%
4.2x
return on ad spend
-38%
cost per lead
+27%
conversion rate
Return on ad spend

Paid that pays for itself, then feeds organic

ROAS over six months as we prune waste, shift budget to converting intent, and pipe the winning queries into the content roadmap.

4.2xreturn on ad spend
GSC VERIFIED
M1M2M4M6
The keywords that convert in paid become the content and on-page priorities in organic, so paid data compounds instead of disappearing.
Cost per lead-38%
Impression share72%
Capture funnel

Intent to demo, tightened at every step

Where paid budget actually goes and what it returns, from impression to booked demo.

High-intent impressionsexact and phrase intent310k
Clicks3.0% CTR9.4k
Landing conversions+27% conversion rate1,120
Qualified leadsSQL-matched428
Demos bookedfed back to organic182

Negative keywords, landing CRO, and query mining run continuously.

What is included

What a google ads engagement delivers

Every engagement starts from the audit. These are the deliverables that follow, tracked in your client dashboard.

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01Discovery auditA deep audit of where your google ads stands today, run at engagement kickoff.
02Data-driven strategyA prioritized roadmap mapped to your goals, templates, and stack.
03Production and executionThe work shipped with precision and tracked in your client dashboard.
04Technical foundationCrawl health, schema, and speed so the work actually compounds.
05MeasurementRankings, citations, and revenue tracked against a single number.
06IterationContinuous testing and tuning as the market and the engines move.
Where paid budget compounds

What turns spend into pipeline

Paid search rewards discipline. These are the levers that decide return on ad spend.

Intent and keyword selectionBidding on the queries that convert, not just the ones with volume.28%
Landing page relevanceThe click and the page tell one story, so Quality Score rises.24%
Bid and budget allocationSpend concentrated where the return is, cut where it is not.20%
Negative keyword hygieneContinuous pruning so budget stops leaking to junk queries.16%
Feedback loop to organicWinning paid queries feeding the content and SEO roadmap.12%
How it works

How a google ads engagement runs

1WEEK 1-2

Discovery & audit

A full audit of where you stand today across the whole engagement.

2WEEK 2-6

Strategy

A prioritized, data-driven roadmap mapped to your goals and stack.

3MONTH 2+

Implementation

The work shipped with your team or directly, tracked in your dashboard.

4ONGOING

Measure & iterate

Rankings, citations, and revenue tracked weekly and tuned on data.

Proof

Real results, tracked to revenue

Every engagement is measured in your client dashboard, from the first audit finding to the revenue it drives.

+112%
organic clicks
2.8x
citation likelihood
B2B SAAS+112%organic clicksZENITY.IOB2B agentic AI security platformPaid + organic keyword loopDemo requests +27%VIEW CASE STUDY →
FAQ

Google Ads questions, answered

Ask us directly
It starts from a comprehensive audit, becomes a prioritized roadmap, and is then implemented and measured against pipeline in your client dashboard, not just rankings or vanity metrics.
We implement. Work is shipped directly or alongside your team, with a prioritized backlog so nothing stalls waiting on us.
Everything is tracked weekly in one dashboard and tied to pipeline and revenue, so you always know what is working and what to do next.
Early movement typically appears within the first few months, with compounding impact building from months three to six onward.
Yes. We plug into your existing team and tools, shipping directly or handing off a prioritized backlog, whichever fits how you work.
Free consultation

See where paid could accelerate you

We take a first look at your account on the call. No commitment.

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