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Conversion rate optimization

Understand exactly how your site converts

Experimentation and CRO that lift revenue per session, so more of the traffic you earn actually converts, measured and iterated continuously.

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experimentationCROrevenuetesting
CRO · LIVE
+31%revenue per session
Tests run48
Win rate38%
Revenue/session+31%
+31%
revenue per session
38%
experiment win rate
48
tests per year
Experiment

Variant B won, and we can prove it

We run structured experiments against revenue per session, not opinions. Toggle between control and the winning variant.

METRICCONTROLVARIANT B
Revenue / session$4.10$5.37
Conversion rate3.2%4.4%
Add-to-cart11%16%
Confidence—98%
+31%revenue per session on the winning variant
Checkout funnel

Every step, tested and tuned

The purchase funnel we optimized, with the win rate that came from continuous experimentation.

Product viewstop of funnel82,000
Add to cart+5pt vs. control13,120
Checkout startedfriction removed7,380
Paymenttrust signals added4,510
Purchased+31% revenue/session3,608

48 tests a year at a 38% win rate, each measured to significance.

What is included

What a conversion rate optimization engagement delivers

Every engagement starts from the audit. These are the deliverables that follow, tracked in your client dashboard.

Get a free snapshot audit
01Discovery auditA deep audit of where your conversion rate optimization stands today, run at engagement kickoff.
02Data-driven strategyA prioritized roadmap mapped to your goals, templates, and stack.
03Production and executionThe work shipped with precision and tracked in your client dashboard.
04Technical foundationCrawl health, schema, and speed so the work actually compounds.
05MeasurementRankings, citations, and revenue tracked against a single number.
06IterationContinuous testing and tuning as the market and the engines move.
Where CRO compounds

What makes experimentation pay

CRO is a discipline, not a guess. These are the factors that decide whether tests actually lift revenue.

Hypothesis qualityTests grounded in data and real user behavior, not opinion.30%
Test velocityEnough shots on goal to compound wins over a year.24%
Statistical rigorCalled at significance, so a win is a real win.20%
Funnel coverageEvery step tested, not just the landing page.14%
Iteration cadenceLosers retired, winners built on, continuously.12%
How it works

How a conversion rate optimization engagement runs

1WEEK 1-2

Discovery & audit

A full audit of where you stand today across the whole engagement.

2WEEK 2-6

Strategy

A prioritized, data-driven roadmap mapped to your goals and stack.

3MONTH 2+

Implementation

The work shipped with your team or directly, tracked in your dashboard.

4ONGOING

Measure & iterate

Rankings, citations, and revenue tracked weekly and tuned on data.

Proof

Real results, tracked to revenue

Every engagement is measured in your client dashboard, from the first audit finding to the revenue it drives.

+112%
organic clicks
2.8x
citation likelihood
B2B SAAS+112%organic clicksZENITY.IOB2B agentic AI security platformCheckout CRO +31%Landing page CROVIEW CASE STUDY →
FAQ

Conversion rate optimization questions, answered

Ask us directly
It starts from a comprehensive audit, becomes a prioritized roadmap, and is then implemented and measured against pipeline in your client dashboard, not just rankings or vanity metrics.
We implement. Work is shipped directly or alongside your team, with a prioritized backlog so nothing stalls waiting on us.
Everything is tracked weekly in one dashboard and tied to pipeline and revenue, so you always know what is working and what to do next.
Early movement typically appears within the first few months, with compounding impact building from months three to six onward.
Yes. We plug into your existing team and tools, shipping directly or handing off a prioritized backlog, whichever fits how you work.
Free consultation

Find where your funnel leaks

We take a first pass at your conversion path on the call. No commitment.

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