Something Inc.Schedule a free consultation
By industryCybersecurity

SEO and GEO for cybersecurity companies

Technical buyers, regulated claims, and categories AI engines are still learning to define. We build the organic and cited presence that reaches security teams wherever they research.

Schedule a free consultationSee Cybersecurity results
Application securityCloud securityIdentityAI security
Ranked #1ranked, category query
B2B GROWTH · 12 MONTHSLIVE
+64%non-brand organic
#1
ranked, category query
2.8x
AI citation lift
AI CITATION● CITED
ChatGPT names you first
THE HEADLINE NUMBER
$50M+
organic traffic value driven for security and tech clients
95+
clients served, security and tech
+90
2.8x
more likely to be cited after GEO
CITEDChatGPT · Perplexity
3-6 mo
to compounding results
The security buying reality

Security buyers verify everything. Give them sources to verify.

A security evaluation is a paper trail: category research, technical deep dives, compliance checks, and community sentiment. We build the sources each stakeholder trusts.

WHAT THE CISO ACTUALLY SEARCHESLIVE QUERY
[category] vendor landscape 2026
WITHOUT US, THEY FINDCompetitors, analysts, and generic listicles. Your brand is absent from the answer, so the committee forms an opinion without you.
SO WE BUILDCategory-defining content RANKED AND CITED FOR THIS QUERY
COMMITTEE COVERED
1/5
One security decisionEvery stakeholder finds a source they can verify.5+STAKEHOLDERS PER DEAL0TRUST WITHOUT PROOF
Signature: where security buyers talk

The threads your buyers trust more than your website

Security buyers verify vendors in community before they ever fill a form. We build a credible presence in the threads that decide reputations, and that AI engines cite.

r/netsec214

How are you securing AI agents in prod?

POSITIVECITED BY AI
r/cybersecurity156

Vendors that actually understand agentic AI risk?

POSITIVECITED BY AI
r/devsecops98

Supply chain security tooling, 2026 edition

NEUTRAL
r/msp132

What your SOC 2 auditor actually checks

POSITIVE
r/AskNetsec187

Is [category] a real product category or hype?

NEUTRALCITED BY AI
r/blueteamsec76

Detection coverage for agent workflows

POSITIVE
13%
of AI citations come from community
94%
positive sentiment maintained
Tailored by category

Every security category sells differently

Select a category to see the challenge and the plays we run for it.

APPLICATION SECURITY

Developers pick you before the CISO signs off

AppSec adoption starts with engineers researching in docs, GitHub, and AI assistants, long before a formal security evaluation ever begins.

+89%non-brand organic clicks
PLAYS WE RUNAPPLICATION SECURITY
Docs as SEOTreat documentation as your highest-intent ranking surface.
Comparison vs incumbentsHead-to-head content against the scanners buyers already run.
llms.txt and schemaMake your reference legible to the assistants developers ask.
Reddit and communityAnswer the high-intent threads where engineers actually decide.
What we do

A full-funnel growth system for security

DASHBOARDOne dashboard for the whole motionRankings, AI citations, and pipeline attribution live in one place, so SEO and GEO compound against the same revenue number.
+64%
Non-brand organic
Top 3
AI citation rank
FOUNDATIONTechnical and on-page SEOCrawl health, Core Web Vitals, schema, and the keyword clusters that compound.
GEOGenerative engine optimizationGet read, summarized, and cited across ChatGPT, Perplexity, Claude, and AI Mode.
CONTENTContent engineHub-and-spoke and comparison content built to rank and to be quoted.
AUTHORITYDigital PR and linksWhite-hat authority from the sources search and AI engines trust.
PROOF

Security companies growing with us

All case studies →
CYBERSECURITY+112%organic clicks in 6 monthsB2B agentic AI security platformCited in 4 AI enginesTop 3 for categoryVIEW CASE STUDY →CYBERSECURITY+89%non-brand organic clicksDevSecOps security platformCited by PerplexityDR +18 in 9 monthsVIEW CASE STUDY →B2B SAAS+64%organic traffic YoYB2B vehicle data APIs+2,400 keywordsAPI docs restructuredVIEW CASE STUDY →
Signature: the trust stack

Four layers of proof a security buyer can verify

Security marketing fails when it asks for trust. We build the stack of verifiable proof instead, from compliance pages to cited category research.

Compliance and trust pagesSOC 2, ISO, and security docs that resolve cleanly for every auditor and engine.
Technical depth contentGuides written for engineers, quotable by engines, unfakeable by competitors.
Community credibilityA sustained, helpful presence in the threads where reputations are decided.
Category authorityThe definitional research and comparisons AI engines cite when buyers ask.
4 of 4
engines citing after the stack ships
2.8x
citation lift for security clients
HOW WE RUN IT

From audit to compounding pipeline

1WEEK 1

Understand the motion

ICP, buying committee, sales cycle, and the queries every stakeholder runs.

2WEEK 2-4

The 60-70 page audit

Technical, content, and citation gaps across SEO and GEO, delivered at kickoff.

3MONTH 2+

Implement

Ship fixes, content, schema, and outbound alongside your team, on a roadmap.

4ONGOING

Compound

Rankings, citations, and pipeline tracked weekly, tuned as the market moves.

FAQ

Cybersecurity SEO questions, answered

Ask us directly
Yes, when it is built for how security teams actually research. Engineers and architects live in docs, comparison content, and AI assistants. We rank for the high-intent, problem-aware queries they run, then measure against pipeline rather than raw traffic.
Absolutely. When a category is too new to search for, buyers ask AI engines directly. We make you the cited definition of the category, so you own the answer as demand forms, not after competitors have.
Security buyers vet vendors through AI assistants and third-party sources before any sales contact. GEO gets your brand read, trusted, and cited in those answers, where the shortlist is really formed.
We work within your compliance and legal review, structuring claims so they rank and get cited without overstating. Trust and accuracy are the point, engines weight corroborated, well-sourced content most.
Yes. We integrate with your security, compliance, and marketing teams, shipping alongside them or handing off a prioritized backlog, whichever fits your process.
Free consultation

See how security buyers find you today

We run a free snapshot of your organic rankings and AI citations for the call. No commitment.

Schedule a free consultationView case studies