Something Inc.Schedule a free consultation
Who we serveB2B

SEO and GEO for the long B2B sale

Low search volume, a committee of stakeholders, and buyers who compare you in an AI engine months before they request a demo. We build the organic and cited presence that reaches every one of them.

Schedule a free consultationSee B2B results
B2B SaaSEnterpriseFintechDevTools
Ranked #1the query that starts the deal
B2B GROWTH · 12 MONTHSLIVE
+64%non-brand organic
#1
category query rank
2.8x
AI citation lift
AI CITATION● CITED
ChatGPT names you first
THE HEADLINE NUMBER
$50M+
organic traffic value driven for B2B and tech clients
95+
B2B and tech clients served
+90
2.8x
more likely to be cited after GEO
CITEDChatGPT · Perplexity
3-6mo
to compounding results
The B2B reality

You are not selling to one buyer. You are ranking for a committee.

Every stakeholder runs a different search and needs a different answer. We map organic and cited content to each role, so the whole committee finds the same conclusion.

WHAT THE CHAMPION ACTUALLY SEARCHESLIVE QUERY
best [category] tools 2026
WITHOUT US, THEY FINDCompetitors, analysts, and generic listicles. Your brand is absent from the answer, so the committee forms an opinion without you.
SO WE BUILDComparison & alternatives RANKED AND CITED FOR THIS QUERY
COMMITTEE COVERED
1/5
One buying decisionEvery role convinced by the content they found on their own.6.8AVG STAKEHOLDERS3-6MONTH CYCLE
Signature: committee to pipeline

From five stakeholders to one closed deal

The B2B funnel is a committee funnel. Every stage below is gated by content someone on the committee had to find on their own.

Committee members researchingeach running different searches6.8 avg
Found you ranked or citedcommittee coverage complete5 of 5 roles
Internal shortlistcomparison pages did the sellingTop 2
Demo bookedsales enters an informed room+38%
Pipeline influencedattributed in the dashboard$1.4M

Committee coverage is the leading indicator. Pipeline follows it by one quarter.

Tailored by motion

Every B2B motion needs a different play

Select your motion to see the challenge and the plays we run for it.

B2B SAAS

Buyers compare you before they ever demo

Long trials and multi-stakeholder committees mean the decision starts in Google and an AI engine, months before sales hears from anyone.

2.8xmore likely to be cited after GEO
PLAYS WE RUNB2B SAAS
Comparison pagesHead-to-head and alternatives content, the source AI engines quote most.
Integration and docs SEORank for the tools and use cases your buyers already search.
Category definitionOwn the language of your category before competitors can.
Pipeline attributionTie organic and cited traffic to demos in one dashboard.
The full system

One growth engine, four disciplines

Run against a single revenue number in one dashboard, not four disconnected retainers.

FOUNDATIONTechnical and on-page SEOCrawl health, Core Web Vitals, schema, and the keyword clusters that compound.
GEOGenerative engine optimizationGet read, summarized, and cited across ChatGPT, Perplexity, Claude, and AI Mode.
CONTENTContent engineHub-and-spoke and comparison content built to rank and to be quoted.
AUTHORITYDigital PR and linksWhite-hat authority from the sources search and AI engines trust.
Signature: the pipeline view

B2B numbers your CFO will actually read

Rankings are an input. This is the output view: organic and cited traffic resolved to pipeline, by quarter.

LIVE
INFLUENCED PIPELINE$1.4M+38%
COMMITTEE COVERAGE5/5roles
SQL FROM ORGANIC148+2.3x
AVG DEAL CYCLE-19%faster

Deals close faster when the committee arrives pre-convinced. The dashboard ties every stage back to the content that did the convincing.

HOW WE RUN IT

A six month engagement, mapped to the day one

Every phase runs to a milestone you can see in the client dashboard, from scoping to compounding pipeline.

PHASE
MONTH 1
MONTH 2
MONTH 3
MONTH 4
MONTH 5
MONTH 6
Discovery & ICPCommittee, motion, queries
SCOPE
60-70 page auditTechnical, content, citations
AUDIT · KICKOFF
Technical + CWVCrawl, schema, speed
FIXES SHIPPED
Content + GEO engineHubs, comparisons, llms.txt
HUB-AND-SPOKE + CITATION WORK
Digital PR & linksCited sources, authority
AUTHORITY BUILDING
Reporting & tuningRankings, citations, pipeline
WEEKLY DASHBOARD
MILESTONES
First AI citations
Compounding pipeline
FAQ

B2B questions, answered

Ask us directly
Yes, when it is built for intent rather than volume. In B2B, a handful of high-intent queries from the right buying committee outperform broad traffic. We target the comparison, integration, and problem-aware searches your ICP actually runs, then measure them against pipeline, not just rankings.
We map content to each role in the buying committee, so the champion, the economic buyer, the security reviewer, and the technical evaluator each find an answer built for them. The whole committee arrives at the same conclusion from the content they discovered on their own.
B2B buyers increasingly start in an AI engine, asking for recommendations and comparisons before they ever visit a site. GEO makes sure you are the brand those answers cite, months before a form fill would ever happen.
Early citation and ranking movement typically appears within 3 months, with compounding pipeline impact building from months 4 to 6 onward. Everything is tracked weekly against pipeline in your dashboard.
Yes. We plug into your existing team and tools, shipping fixes and content directly or handing off a prioritized backlog, whichever fits how you work.
Free consultation

See how B2B buyers find you today

We run a free snapshot of your organic rankings and AI citations for the call. No commitment.