CASE STUDY
How Something Inc. Helped Zenity Double It’s Clicks & Impressions
Click Growth
87%
Increase in total clicks over 6 months
Online Visibility
113%
Improvement in total impressions in 6 months
Authority
+12
Total domain rating points added in impressions during campaign
Content Created
22
Pieces of content created

Overview
Zenity is a pioneering security governance platform dedicated to enabling enterprises to securely adopt and manage AI agents, low-code, and no-code development tools. By providing comprehensive oversight, risk prevention, and automated response capabilities, Zenity empowers organizations to innovate with confidence. Their solutions cater to a diverse range of industries, ensuring secure collaboration between business users and technology while safeguarding against emerging threats and compliance challenges.
Challenge
Zenity sought to strengthen its digital presence to stand out in the rapidly growing AI and low-code/no-code security space. Despite being an early innovator in AI security governance, they faced the challenge of competing against much larger players with established market dominance. Limited search engine visibility further compounded the issue, leading to reduced organic traffic and less brand recognition in an industry that was just beginning to gain widespread attention.


Solution
Our team developed a comprehensive SEO strategy tailored to Zenity’s objectives:
Search Engine Optimization (SEO): Conducted thorough keyword research to identify high-value terms relevant to Zenity’s AI security governance solutions. This included targeting niche, low-competition keywords to differentiate Zenity from larger competitors and optimizing website content and metadata to improve search engine visibility.
Authoritative Thought Leadership Content: Created engaging blog posts and articles that addressed key trends, challenges, and innovations in AI security and low-code/no-code governance. This content showcased Zenity’s expertise and positioned the brand as a leader in the industry.
Strategic Link Building: Executed a focused link-building campaign to acquire high-quality backlinks from reputable industry websites and publications. This effort boosted Zenity’s domain authority and strengthened its online presence in competitive search rankings.
6 Month Campaign Metrics
+12,400
Clicks
Zenity’s organic traffic saw a significant increase to 12,400 visitors, bringing in a wave of new users actively engaging with their content and strengthening their online presence.
+235,000
Impressions
A surge of 235,000 impressions has significantly boosted Zenity’s visibility, helping the brand stand out in search results and reach a substantially broader audience.
+1,000
Keywords
Ranking for over 1,000 keywords highlights Zenity’s expanding authority, enabling their content to connect more effectively with audiences in the AI security and low-code/no-code governance space.
*These results are not a guarantee of future performance.