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Who we serveEcommerce

SEO and GEO where every click has a price

Category pages, product schema, and conversion rate optimization, tuned for the queries that actually drive revenue. We grow organic traffic and the revenue behind it.

Schedule a free consultationSee Ecommerce results
DTCMarketplaceRetailPublishing
Ranked #1the query that drives revenue
ECOMMERCE GROWTH · 12 MONTHSLIVE
+72%organic clicks
+31%
checkout CRO
2.8x
AI citation lift
AI CITATION● CITED
ChatGPT names you first
THE HEADLINE NUMBER
$50M+
organic traffic value driven for ecommerce clients
95+
brands served
+90
+72%
average organic clicks lift
3-6mo
to compounding results
The shopper reality

Five shopper modes, one answer they should all find: you.

Shoppers research, compare, ask AI, hunt deals, and come back with support questions. We build the content each mode lands on, from first search to repeat purchase.

WHAT THE RESEARCHER ACTUALLY SEARCHESLIVE QUERY
best [product] for [use case]
WITHOUT US, THEY FINDCompetitors, analysts, and generic listicles. Your brand is absent from the answer, so the committee forms an opinion without you.
SO WE BUILDBuying guides that own the question RANKED AND CITED FOR THIS QUERY
COMMITTEE COVERED
1/5
One purchase journeyOwned at every step, from research to repeat order.43%START WITH A QUESTION2.4xLTV WITH SUPPORT CONTENT
Signature: the revenue line

Organic revenue, through peak season

Ecommerce SEO is measured in revenue, not rankings. Twelve months of organic revenue, with the category rebuild and peak season marked.

+72%organic revenue YoY
GSC VERIFIED
JanAprJulOctDec
Category and PDP work compounds into Q4, so peak season runs on pages that already rank instead of paid spend that stops when the budget does.
Revenue per session+31%
Paid spend offset-24%
Revenue math

Every click has a price, so we optimize for revenue

We tie rankings and cited traffic to conversions and revenue, then pair SEO with CRO so more of the traffic you earn actually converts.

Category and product pages built to rank and convert
Checkout CRO that lifts revenue per session
Revenue attribution wired into your dashboard
REVENUE FUNNEL+31%
Organic sessions
Product views
Add to cart
Revenue
+31%checkout conversion
Tailored by motion

Every ecommerce motion needs a different play

Select your motion to see the challenge and the plays we run for it.

CATEGORY GROWTH

Category pages win or lose the revenue query

Most ecommerce revenue rides on a handful of high-intent category and product queries. Winning them takes structure, schema, and speed.

+72%organic clicks
PLAYS WE RUNCATEGORY GROWTH
Category page rebuildStructure and content that ranks and converts.
Product schemaRich results that win the click on high-intent queries.
Comparison and buying guidesAnswer-shaped content AI engines cite.
Checkout CROTurn more of the traffic into revenue.
The full system

One growth engine, four disciplines

Run against a single revenue number in one dashboard, not four disconnected retainers.

FOUNDATIONTechnical and on-page SEOCrawl health, Core Web Vitals, schema, and the keyword clusters that compound.
GEOGenerative engine optimizationGet read, summarized, and cited across ChatGPT, Perplexity, Claude, and AI Mode.
CONTENTContent engineHub-and-spoke and comparison content built to rank and to be quoted.
AUTHORITYDigital PR and linksWhite-hat authority from the sources search and AI engines trust.
Signature: the category tree

One category, every buying question covered

We build the category page as a hub and surround it with the guides, comparisons, and support content shoppers actually search.

Buying guides · 12 pagesComparisons · 9 pagesBest-for lists · 8 pagesHow-to care · 10 pagesGift guides · 5 pagesDeals and offers · 4 pages
+72%
organic clicks to the category
31.8%
of AI citations from comparison content
HOW WE RUN IT

From audit to compounding revenue

Every phase runs to a milestone you can see in the client dashboard.

1WEEK 1-2

Discovery & audit

ICP, competitive map, and a 60-70 page audit across SEO and GEO.

2WEEK 2-6

Strategy

A prioritized, data-driven roadmap mapped to your templates and stack.

3MONTH 2+

Implementation

Content, technical fixes, and GEO shipped with your team or directly.

4ONGOING

Compound

Rankings, citations, and revenue tracked weekly and tuned on data.

FAQ

Ecommerce questions, answered

Ask us directly
Revenue. We tie rankings and cited traffic to conversions and revenue in your dashboard, and pair SEO with CRO so more of the traffic actually converts.
Yes. We fix template-level issues, schema, and internal linking at scale, so improvements compound across thousands of pages.
Increasingly, yes. Shoppers ask AI engines for product comparisons and recommendations. GEO puts your products in those answers.
Category and CRO wins can move revenue within months, with content and authority compounding from months 3 to 6 onward.
Free consultation

See where your revenue is leaking today

We run a free snapshot of your organic rankings and AI citations for the call. No commitment.