← ALL INSIGHTS
Insights · Research
SEO and GEO research
Original data and studies. 14 pieces and counting, all field-tested with enterprise clients.
CONTENT13 MINThe AI search content format shift: what wins now, format by formatGoogle demoted listicles in the blue-link results the same month AI Mode reallocated citations from publishers to retailers. Read separately, these are two stories. Read together, they're one format war.TYLER TRUFFI · AUG 30, 2026GEO13 MINLinkedIn is now AI search's top cited source for professional queriesA profile used to be enough to get LinkedIn cited in an AI answer. By February 2026 that had flipped: feed posts and long-form articles now do most of the work, and profile citations are in freefall.JOSH BERNSTEIN · AUG 26, 2026LINK BUILDING12 MINWhat actually works in link building: 500 SEOs and 897 journalists, comparedReporter Outreach surveyed 500 SEO professionals on what link building tactic actually performs. Muck Rack separately surveyed 897 journalists on what makes them delete a pitch. Read together, the two datasets explain why digital PR outperforms guest posting and why most of it still fails.JOSH BERNSTEIN · AUG 25, 2026GEO13 MINHow AI engines actually decide who to cite: a four-stage modelCross-referencing five 2026 studies on retrieval frequency, source trust, semantic fit, and parametric pre-selection produces a four-stage model of how AI engines actually decide citations.TYLER TRUFFI · AUG 22, 2026GEO15 MINThe 2026 AI citation source concentration studyA synthesis of three independent August 2026 datasets on citation sources, content production, and demand type, extending Something Inc.'s GEO readiness framework with a fourth lens: concentration.JOSH BERNSTEIN · AUG 18, 2026GEO16 MINThe 2026 AI Source Concentration StudyWe cross-referenced five independently published 2026 studies to build a new practitioner metric, source concentration exposure, for scoring how exposed a category is to a small set of structural winners and to an aggregate number that looks stable while the ground underneath it moves.JOSH BERNSTEIN · AUG 2026GEO16 MINWhat actually moves AI citations: the 2026 evidence reviewEight interventions, graded by evidence quality. The controlled tests found nothing; the correlations found plenty.TYLER TRUFFI · AUG 14, 2026GEO14 MINAI visibility measurement: what four 2026 datasets agree onFour independent datasets, four methodologies, one shared conclusion about how AI visibility should be measured.TYLER TRUFFI · AUG 13, 2026GEO13 MINThe 2026 GEO Signal Correlation Study: Ranking What Predicts an AI CitationThree independently published 2026 studies, cross-referenced into one ranking: which GEO investments actually correlate with AI citation, and which ones enterprise budgets fund out of habit.TYLER TRUFFI · AUG 3, 2026GEO15 MINThe AI discovery funnel: where citations leak before they become trafficCrawl-to-refer ratios above 20,000:1, citation weight that swings by evidence type and page, and up to two-thirds of AI-driven traffic landing on pages that were never cited at all.JOSH BERNSTEIN · JUL 30, 2026GEO15 MINThe 2026 AI Citation Data ReviewSix independently published studies from May-July 2026, cross-referenced: citation and recommendation split, AI citation data and SEO visibility diverge by platform, freshness gets misread, and zero-click search keeps compounding regardless.JOSH BERNSTEIN · JUL 2026TECHNICAL SEO13 MINThe 2026 enterprise technical health benchmark300 enterprise B2B sites, six technical metrics, and how far the fundamentals have slipped.JOSH BERNSTEIN · JUL 2026STRATEGY14 MINThe 2026 AI citation study4,100 high-intent B2B queries across four AI engines, and what decides who gets named.JOSH BERNSTEIN · JUN 2026CONTENT12 MINWhich content formats AI engines cite most6,200 cited URLs across four engines, classified by format, and the one that gets quoted most.JOSH BERNSTEIN · JUN 2026