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Insights · White papers
White papers
In-depth frameworks. 5 pieces and counting, all field-tested with enterprise clients.
ARTICLES
GUIDES
PLAYBOOKS
RESEARCH
WHITE PAPERS
STRATEGY
18 MIN
The enterprise GEO readiness framework
A four-dimension readiness model, with benchmark data from 60 enterprise sites.
JOSH BERNSTEIN · JUN 2026
TECHNICAL SEO
22 MIN
The enterprise technical SEO maturity model
A five-level maturity model with observable criteria per dimension and benchmark data from 60 enterprise crawls.
JOSH BERNSTEIN · JUL 2026
CONTENT
20 MIN
A B2B content-to-pipeline framework
A model that maps content to the buying committee, attributes it to pipeline, and separates leading from lagging indicators, drawn from 40 B2B programs.
JOSH BERNSTEIN · JUN 2026
GEO
21 MIN
The AI citation authority framework
How AI engines judge authority, the three buildable signals behind a citation, and the metrics to run the practice.
TYLER TRUFFI · JUN 2026
STRATEGY
19 MIN
Measuring SEO and GEO in revenue terms
A metric hierarchy from activity to revenue, plus a credible method for valuing organic and AI-cited traffic.
TYLER TRUFFI · MAY 2026
