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SEO and GEO guides
Learn a topic end to end. 13 pieces and counting, all field-tested with enterprise clients.
TECHNICAL SEO15 MINThe internal linking guide for AI searchA six chapter guide to internal linking for AI search: what links do differently now that answer engines retrieve and ground, the four jobs every link performs, anchor text as extraction text, click depth and orphans at enterprise scale, hub and spoke rebuilt around entity coverage, and how to measure any of it without fooling yourself.TYLER TRUFFI · SEP 2, 2026STRATEGY15 MINInternational SEO for a fragmented search productGoogle now ships different features, different spam enforcement and different AI surfaces depending on where the searcher sits. Here is how to build a program that survives that.TYLER TRUFFI · AUG 29, 2026STRATEGY17 MINThe cold email metrics guide: what to track beyond reply rateA chaptered guide to the cold email metrics that actually predict pipeline: deliverability, positive reply rate, meeting-booked rate, show rate, and how to set a baseline that fits your own list, not an industry average.JOSH BERNSTEIN · AUG 21, 2026GEO16 MINThe agent-readable website: a guide to staying retrievableA practical guide to making a site retrievable by AI agents: access, parseability, recency, and verification. Four chapters, with the checks and the failure modes for each.TYLER TRUFFI · AUG 17, 2026TECHNICAL SEO18 MINThe 2026 machine access audit: a practitioner's guideA chaptered audit of machine access in 2026: crawler policy defaults, content negotiation, index dependency, and the infrastructure that decays quietly while everyone watches content quality instead.TYLER TRUFFI · AUG 2026CONTENT16 MINContent that earns AI citations: the 2026 guideNamed sources correlate with 2.1x more citations. Length correlates with 1.6x. Comparison content takes 32.5% of citations. Here is how to build content for both retrieval and model memory.JOSH BERNSTEIN · AUG 12, 2026ANALYTICS17 MINHow to Actually Measure GEO: Grounding, Citations, Mentions, and Market ShareA practitioner's guide to the four distinct layers of GEO measurement: grounding, citation, mention, and market share, and why collapsing them into one dashboard number hides more than it shows.TYLER TRUFFI · JUL 31, 2026CONTENT18 MINHow AI Engines Actually Decide What to Cite: A Generative Engine Optimization Guide for Content TeamsChatGPT expands your query into 2.1 sub-questions on average and Grok expands it into 6.8, and neither engine trusts the same sources Google does.TYLER TRUFFI · JUL 2026GEO16 MINGenerative engine optimization, from scratchEverything a marketing team needs to understand GEO and start earning AI citations.TYLER TRUFFI · JUN 2026TECHNICAL SEO16 MINTechnical SEO for headless and JavaScript sites, from scratchHow JS-rendered and headless sites lose crawlers and AI engines, and the rendering, routing, and schema fixes that win them back.JOSH BERNSTEIN · MAY 2026STRATEGY15 MINReading Google Search Console like an analystThe queries, positions, and CTR curves that turn Search Console from a scoreboard into an instrument.TYLER TRUFFI · MAY 2026CONTENT15 MINBuilding a B2B content engine that ranks and gets citedArchitecture, formats, and a production cadence for content that ranks and gets cited by AI.JOSH BERNSTEIN · APR 2026LINK BUILDING14 MINLink building for the AI eraWhat earns AI citations is not the same as what moves rankings. The six source types that matter, and how to earn and measure them.TYLER TRUFFI · MAR 2026