Something Inc.Schedule a free consultation
← ALL INSIGHTS
Insights · Guides

Guides

Learn a topic end to end. 5 pieces and counting, all field-tested with enterprise clients.

ARTICLESGUIDESPLAYBOOKSRESEARCHWHITE PAPERS
GEO16 MINGenerative engine optimization, from scratchEverything a marketing team needs to understand GEO and start earning AI citations.TYLER TRUFFI · JUN 2026TECHNICAL SEO16 MINTechnical SEO for headless and JavaScript sites, from scratchHow JS-rendered and headless sites lose crawlers and AI engines, and the rendering, routing, and schema fixes that win them back.JOSH BERNSTEIN · MAY 2026CONTENT15 MINBuilding a B2B content engine that ranks and gets citedArchitecture, formats, and a production cadence for content that ranks and gets cited by AI.JOSH BERNSTEIN · APR 2026LINK BUILDING14 MINLink building for the AI eraWhat earns AI citations is not the same as what moves rankings. The six source types that matter, and how to earn and measure them.TYLER TRUFFI · MAR 2026STRATEGY15 MINReading Google Search Console like an analystThe queries, positions, and CTR curves that turn Search Console from a scoreboard into an instrument.TYLER TRUFFI · MAY 2026