Five plays that take a B2B site from invisible to consistently cited in AI answers. Run them in order. Each ends with a clear done when.
5 PLAYS30-DAY SPRINTINTERMEDIATE
This is the exact sequence we run in the first month of a GEO engagement. It is designed for a two person team and roughly one focused day per play per week. Do not skip ahead. Machine access before content, content before promotion.
1DAYS 1-3Open the doors to AI crawlers
THE MOVES
Audit robots.txt for blocked AI user agents (GPTBot, PerplexityBot, ClaudeBot)
Publish an llms.txt that maps your best pages and key facts
Validate Organization, Article, and author schema on core pages
DONE WHENAI crawlers can reach every priority page and your schema passes validation.
2DAYS 4-9Find the ten questions that matter
THE MOVES
List the ten highest-intent queries across your buying committee
Run each in ChatGPT, Perplexity, and AI Mode and log who gets cited
Mark the gaps where a competitor is named and you are not
DONE WHENYou have a ranked list of ten prompts with your current mention rate for each.
3DAYS 10-18Build the comparison content
THE MOVES
Write a head-to-head or alternatives page for your top three gaps
Lead each with a direct, extractable verdict near the top
Cite every claim and add a clean comparison table
DONE WHENThree comparison pages are live, sourced, and structured for extraction.
4DAYS 19-24Earn corroborating signals
THE MOVES
Answer the high-intent Reddit and community threads on your topic
Get listed and reviewed on G2 and relevant directories
Pitch one data-led story for a cited placement
DONE WHENYou appear on at least three trusted third-party sources for your category.
5DAYS 25-30Instrument and iterate
THE MOVES
Track mention rate for your ten prompts weekly
Wire citations and organic traffic to pipeline in one dashboard
Pick next month's three gaps from the data
DONE WHENMention rate is tracked weekly and the next sprint is already scoped.
See where you are cited today
A free snapshot audit of your rankings and AI citations before we ever talk.
Tyler leads work at the intersection of SEO and generative engines at Something Inc., helping B2B brands get ranked and cited across every major AI engine.
