Content Marketing Strategy
Unlock the full potential of your digital presence with our custom content marketing, tailored specifically for B2B Tech, SaaS, and eCommerce companies. We leverage deep industry insights and data-driven methodologies to craft content that not only attracts but also converts and retains your target audience.
B2B & B2C Content Marketing
Enhance your brand visibility and credibility across diverse markets with targeted, high-quality content tailored to the unique needs of both business and consumer audiences.
What Makes Content High-Quality?
E-E-A-T Quality Checks
Keyword & Topic Optimization
Content Gap Analysis
On-Page SEO Practices
Structure & Readability
Ensure your content meets the highest standards with our E-E-A-T Quality Checks, evaluating each piece for its experience, expertise, authoritativeness, and trustworthiness. This rigorous process guarantees that your content not only aligns with your brand values but also resonates with your audience’s expectations and builds lasting trust.
Our Keyword & Topic Optimization process involves meticulous research to pinpoint the most impactful keywords and relevant topics tailored to your audience’s needs. By aligning your content with search intent, we help increase organic reach and ensure that your content captures and engages the right audience at the right time.
Identify untapped opportunities with our Content Gap Analysis, which compares your current content offerings against those of your competitors. This analysis helps pinpoint missing or underexplored topics that can drive additional traffic and improve your content’s comprehensiveness, making your brand a go-to resource in your industry.
Boost your content’s search engine visibility with our expert On-Page SEO Practices. From optimizing meta tags and using strategic keywords to improving URL structure and ensuring mobile responsiveness, we cover all aspects of on-page SEO to enhance your content’s performance and searchability.
Improve user engagement and retention with our focus on Structure & Readability. We design your content for ease of consumption, organizing information in a logical flow and breaking it down into digestible sections with clear headings, bullet points, and short paragraphs, all aimed at making the user experience as smooth as possible.
Ensure your content meets the highest standards with our E-E-A-T Quality Checks, evaluating each piece for its experience, expertise, authoritativeness, and trustworthiness. This rigorous process guarantees that your content not only aligns with your brand values but also resonates with your audience’s expectations and builds lasting trust.
Our Keyword & Topic Optimization process involves meticulous research to pinpoint the most impactful keywords and relevant topics tailored to your audience’s needs. By aligning your content with search intent, we help increase organic reach and ensure that your content captures and engages the right audience at the right time.
Identify untapped opportunities with our Content Gap Analysis, which compares your current content offerings against those of your competitors. This analysis helps pinpoint missing or underexplored topics that can drive additional traffic and improve your content’s comprehensiveness, making your brand a go-to resource in your industry.
Boost your content’s search engine visibility with our expert On-Page SEO Practices. From optimizing meta tags and using strategic keywords to improving URL structure and ensuring mobile responsiveness, we cover all aspects of on-page SEO to enhance your content’s performance and searchability.
Improve user engagement and retention with our focus on Structure & Readability. We design your content for ease of consumption, organizing information in a logical flow and breaking it down into digestible sections with clear headings, bullet points, and short paragraphs, all aimed at making the user experience as smooth as possible.
Content Planning & Roadmapping
Phase 1
Content Planning
Strategize a proactive approach to content creation with our Strategic Content Planning. We outline a comprehensive content calendar that not only aligns with upcoming industry trends and seasonal topics but also incorporates significant business milestones.
This ensures a consistent and timely release of relevant content that engages your target audience and supports your strategic goals throughout the year.
Phase 2
Evergreen Content
Achieve the perfect balance between longevity and relevance in your content strategy. We develop a mix of evergreen content that sustains its value over time and timely content that captures the essence of current trends, news, and developments.
This approach not only enhances your SEO efforts but also ensures your content portfolio is diversified, maintaining both long-term value and immediate audience engagement.
Phase 3
Improvement Loop
Embrace adaptability in your content strategy with our Continuous Improvement Loop. This iterative process incorporates regular feedback mechanisms that analyze content performance, gather audience insights, and track the latest SEO trends.
By continuously updating and improving your content, we ensure it remains competitive, relevant, and impactful, thereby maximizing your ROI and keeping your audience engaged.
Optimizing Content For SEO
We meticulously optimize your content for search engines, enhancing visibility and driving targeted traffic to your website.
Keyword Research & Content Mapping
Conducting a comprehensive review of your competitors, keyword opportunities, and a detailed analysis of your current content landscape.
Metadata
Optimizing the behind-the-scenes tags and descriptions that search engines use to understand and rank your website.
Image Alt Tags
Crafting image alt text for images within content pieces, ensuring search engines understand what to rank the page for.
Internal Linking
Establishing valuable connections to other pages on the website, enhancing your page’s credibility and overall link equity.
Full Funnel Content Strategy
At Something Inc., we guide your content from the drawing board to the live site, making sure every piece hits the mark with your audience and supports your SEO and business objectives effectively.
Keyword Research & Content Mapping
We identify the most impactful keywords and organize content around central themes (hubs) linked to more detailed topics (spokes) to enhance discoverability and relevance.
Our team creates initial drafts, ensuring each piece is engaging, well-written, and tailored to your audience.
Initial Drafting
Editing & Client Feedback
Once edited, we review the content with you, incorporating your feedback to perfect and finalize each piece to your exact specifications.
We strategically publish content on your CMS, optimizing for specific platform needs, and to ensure consistency with your brand’s voice/goals.
Content Publishing
Search Engine Indexing
Once content is published, we ensure that it is promptly indexed by Google. This vastly improves short/long-term visibility to drive targeted traffic to your site.
Frequently Asked Questions
Learn more about how Something Inc. operates and some frequently asked questions
A content marketing strategy is a structured plan that defines how your business will create, distribute, and optimize content to attract and engage a target audience. For B2B tech and SaaS companies, it’s critical because long sales cycles and complex products demand educational, trust-building content. A well-defined strategy helps align every asset—blogs, case studies, landing pages, and white papers—with your business goals, ensuring consistent messaging and measurable ROI across every funnel stage.
We recognize that B2B buyers and B2C consumers have different motivations and decision processes. For B2B, we focus on thought leadership, in-depth product insights, and case-driven storytelling that nurtures long-term relationships. For B2C, we emphasize emotional triggers, clarity, and user experience to drive quick conversions. Each strategy is supported by data-driven keyword research and audience segmentation to ensure the right content reaches the right people in the right format.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—key principles Google uses to evaluate content quality. Our E-E-A-T Quality Checks assess every piece for credibility signals such as author bios, sources, factual accuracy, and topical depth. By optimizing for these elements, we not only improve SEO visibility but also strengthen your brand’s reputation and reader confidence, leading to higher engagement and conversions.
Content Gap Analysis identifies topics and keywords your competitors rank for but you don’t. We use this insight to find high-value opportunities your brand can capitalize on—such as missing informational blogs, underoptimized landing pages, or unaddressed user questions. Filling these gaps boosts your topical authority and ensures your website offers a more comprehensive and valuable user experience than competing domains.
Keyword and topic optimization ensures your content matches the real search intent of your audience. We use advanced tools and manual analysis to identify primary, secondary, and semantic keywords, then structure your content to rank organically across multiple related queries. The result is higher visibility, improved click-through rates, and increased relevance to both users and search engines.
The Continuous Improvement Loop is an iterative framework where content performance is regularly reviewed and refined based on analytics, user feedback, and SEO trends. We monitor metrics like engagement, rankings, and conversion rates to pinpoint what’s working and what needs adjustment. This ongoing optimization keeps your content strategy agile, data-driven, and aligned with evolving market and algorithm shifts.
Our process starts with a deep discovery phase to understand your audience, business goals, and upcoming milestones. We then create a quarterly or annual content roadmap that aligns with product launches, seasonal trends, and broader marketing campaigns. Each plan includes content formats, publishing timelines, distribution channels, and KPIs, ensuring your marketing efforts are consistent, predictable, and results-oriented.
We integrate technical and on-page SEO best practices into every project. This includes keyword mapping, optimized metadata, strategic internal linking, and image alt text to enhance accessibility and visibility. We also refine URL structures, improve page speed, and ensure mobile-friendly design. Together, these practices strengthen your site’s overall SEO health and help every content piece perform at its full potential.