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By industryLegal

SEO and GEO for legal services and legal tech

Build practice-area authority that outranks the aggregator directories and gets your firm cited by AI engines, all while respecting compliance, accuracy, and the standards a high-trust legal audience expects.

Schedule a free consultationSee Legal results
Corporate lawLitigationIP & patentLegal tech
Ranked #1ranked, practice-area query
B2B GROWTH · 12 MONTHSLIVE
+64%non-brand organic
#1
ranked, practice-area query
2.8x
AI citation lift
AI CITATION● CITED
ChatGPT names you first
THE HEADLINE NUMBER
$50M+
organic traffic value driven for professional-services and B2B clients
95+
clients served, B2B and professional services
+90
2.8x
more likely to be cited after GEO
CITEDChatGPT · Perplexity
3-6 mo
to compounding results
The legal buying reality

Legal buyers screen for authority. Give them proof of it.

Hiring counsel is a high-trust decision made across several people: the client, the practice lead, marketing, compliance, and the researcher comparing firms. We build the sources each of them relies on.

WHAT THE GENERAL COUNSEL ACTUALLY SEARCHESLIVE QUERY
best firm for [practice area]
WITHOUT US, THEY FINDCompetitors, analysts, and generic listicles. Your brand is absent from the answer, so the committee forms an opinion without you.
SO WE BUILDPractice-area authority RANKED AND CITED FOR THIS QUERY
COMMITTEE COVERED
1/5
One counsel decisionEvery stakeholder finds a source they can verify.5+STAKEHOLDERS PER ENGAGEMENT0TRUST WITHOUT PROOF
Signature: where legal buyers talk

The threads your buyers trust more than your website

Businesses vet firms and legal-tech vendors in community before they ever fill out a contact form. We build a credible, accurate presence in the threads that shape reputations, and that AI engines cite.

r/legaladvice204

When do you actually need a corporate attorney?

NEUTRALCITED BY AI
r/Lawyertalk148

Firms that genuinely understand IP for startups?

POSITIVECITED BY AI
r/legaltech112

Contract review tooling that lawyers trust, 2026

POSITIVE
r/smallbusiness137

How we chose outside counsel for our raise

POSITIVE
r/Entrepreneur176

Is [practice area] worth the retainer or overkill?

NEUTRALCITED BY AI
r/legaladvice84

What a good litigation intake actually looks like

POSITIVE
13%
of AI citations come from community
94%
positive sentiment maintained
Tailored by practice

Every legal practice sells differently

Select a practice to see the challenge and the plays we run for it.

CORPORATE LAW

Clients shortlist counsel before the first call

General counsel and founders research corporate firms through practice-area content and AI answers long before a formal engagement conversation begins.

+89%non-brand organic clicks
PLAYS WE RUNCORPORATE LAW
Practice-area hubsOwn the M&A, financing, and governance queries your clients run.
Comparison vs directoriesDepth that outranks the aggregator listings buyers start from.
llms.txt and schemaMake attorney and practice pages legible to the assistants clients ask.
Community credibilityAnswer the high-intent threads where founders decide on counsel.
What we do

A full-funnel growth system for legal

DASHBOARDOne dashboard for the whole motionRankings, AI citations, and pipeline attribution live in one place, so SEO and GEO compound against the same consultation and revenue numbers.
+64%
Non-brand organic
Top 3
AI citation rank
FOUNDATIONTechnical and on-page SEOCrawl health, Core Web Vitals, schema, and the practice-area clusters that compound.
GEOGenerative engine optimizationGet read, summarized, and cited across ChatGPT, Perplexity, Claude, and AI Mode.
CONTENTContent engineHub-and-spoke and comparison content built to rank and to be quoted, accurate under compliance review.
AUTHORITYDigital PR and linksWhite-hat authority from the sources search and AI engines trust.
PROOF

B2B companies growing with us

All case studies →
B2B+67%organic trafficFintech and technical staffing platform120 referring domains addedWhite hat onlyVIEW CASE STUDY →B2B SAAS+64%organic traffic YoYB2B vehicle data APIs+2,400 keywords rankedAPI docs restructuredVIEW CASE STUDY →FINANCE3.1xqualified pipelineBusiness financing marketplaceCold email replies +9.4%CPL down 41%VIEW CASE STUDY →
Signature: the trust stack

Four layers of proof a legal buyer can verify

Legal marketing fails when it asks for trust. We build the stack of verifiable proof instead, from attorney credentials to cited practice-area research that ranks above the directories.

Practice-area authority contentDefinitive guides on each practice area, written to rank and to be quoted by engines.
Attorney credentials and trust pagesBios, bar admissions, and results pages that resolve cleanly for every reviewer and engine.
Accurate YMYL contentLegal answers written for accuracy and E-E-A-T, defensible under compliance review.
Category authority vs aggregatorsThe comparisons and depth that outrank Avvo, FindLaw, and the directories.
4 of 4
engines citing after the stack ships
2.8x
citation lift for legal clients
HOW WE RUN IT

From audit to compounding pipeline

1WEEK 1

Understand the motion

Practice areas, buying committee, engagement cycle, and the queries every stakeholder runs.

2WEEK 2-4

The 60-70 page audit

Technical, content, and citation gaps across SEO and GEO, delivered at kickoff.

3MONTH 2+

Implement

Ship fixes, content, schema, and outbound alongside your team, within compliance review.

4ONGOING

Compound

Rankings, citations, and pipeline tracked weekly, tuned as the market moves.

FAQ

Legal SEO questions, answered

Ask us directly
Legal content sits squarely in Your Money or Your Life territory, so accuracy and demonstrated expertise decide rankings. We build content around named attorneys, real credentials, and cited sources, structured so search and AI engines can verify the experience and authority behind every claim.
Yes. Aggregator directories win on breadth, not depth. We build practice-area authority, comparison content, and attorney trust pages that answer the specific query better than a generic listing, which is exactly what search and AI engines reward for high-intent legal searches.
We work within your compliance and ethics review and the advertising rules of your jurisdiction, structuring claims and results so they rank and get cited without overstating outcomes or implying guarantees. Accuracy is the point, engines weight corroborated, well-sourced content most.
People increasingly ask AI engines legal questions directly, and those answers shape who gets shortlisted. GEO makes your firm the cited, accurate source in those responses, so you own the answer as demand forms rather than ceding it to a directory or a competitor.
We measure against consultations and qualified pipeline, not raw traffic. Rankings and AI citations are leading indicators, but the number that matters is booked consultations and matters won, tracked in one dashboard alongside the organic and cited presence driving them.
Free consultation

See how legal buyers find you today

We run a free snapshot of your organic rankings and AI citations for the call. No commitment.

Schedule a free consultationView case studies