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By industryHealthcare

SEO and GEO for healthcare and health tech companies

High-stakes decisions, long clinical and IT buying committees, and AI engines that heavily weight trusted, well-sourced health content. We build the organic and cited presence that earns credibility with every stakeholder.

Schedule a free consultationSee Healthcare results
Health techDigital healthMedical devicesPayer & provider
Ranked #1ranked, category query
B2B GROWTH · 12 MONTHSLIVE
+64%non-brand organic
#1
ranked, category query
2.8x
AI citation lift
AI CITATION● CITED
ChatGPT names you first
THE HEADLINE NUMBER
$50M+
organic traffic value driven for healthcare and tech clients
95+
clients served, healthcare and tech
+90
2.8x
more likely to be cited after GEO
CITEDChatGPT · Perplexity
3-6 mo
to compounding results
The healthcare buying reality

Health buyers verify clinical claims. Give them sources that hold up.

A health tech evaluation is a long paper trail: clinical validation, security and compliance review, technical fit, and procurement sign-off. We build the sources each stakeholder trusts.

WHAT THE CLINICAL DIRECTOR ACTUALLY SEARCHESLIVE QUERY
[category] clinical evidence, outcomes
WITHOUT US, THEY FINDCompetitors, analysts, and generic listicles. Your brand is absent from the answer, so the committee forms an opinion without you.
SO WE BUILDEvidence-backed content RANKED AND CITED FOR THIS QUERY
COMMITTEE COVERED
1/5
One healthcare decisionEvery stakeholder finds a source they can verify.5+STAKEHOLDERS PER DEAL0TRUST WITHOUT PROOF
Signature: where health buyers talk

The threads your buyers trust more than your website

Clinical and IT buyers vet vendors in community before they ever fill a form. We build a credible presence in the threads that decide reputations, and that AI engines cite.

r/healthIT184

Best platforms for EHR-integrated patient engagement?

POSITIVECITED BY AI
r/medicine231

Which digital health tools actually change outcomes?

POSITIVECITED BY AI
r/digitalhealth112

Vendors that understand clinical workflow, not just UX

NEUTRAL
r/HealthInsurance97

Payer platforms members actually trust

POSITIVE
r/healthIT168

Is [category] a real product category or vaporware?

NEUTRALCITED BY AI
Provider forums84

HIPAA-safe integrations for our health system

POSITIVE
13%
of AI citations come from community
94%
positive sentiment maintained
Tailored by category

Every healthcare category sells differently

Select a category to see the challenge and the plays we run for it.

HEALTH TECH / SAAS

Clinical and IT buyers evaluate before the demo

Health tech adoption starts with clinical leaders and IT researching in docs, comparison content, and AI assistants, long before a formal procurement process begins.

+89%non-brand organic clicks
PLAYS WE RUNHEALTH TECH / SAAS
Docs and integration SEOTreat documentation and EHR integration content as high-intent ranking surfaces.
Comparison vs incumbentsHead-to-head content against the platforms buyers already run.
llms.txt and schemaMake your reference legible to the assistants clinical and IT buyers ask.
Reddit and communityAnswer the high-intent threads where health IT teams actually decide.
What we do

A full-funnel growth system for healthcare

DASHBOARDOne dashboard for the whole motionRankings, AI citations, and pipeline attribution live in one place, so SEO and GEO compound against the same revenue number.
+64%
Non-brand organic
Top 3
AI citation rank
FOUNDATIONTechnical and on-page SEOCrawl health, Core Web Vitals, schema, and the keyword clusters that compound.
GEOGenerative engine optimizationGet read, summarized, and cited across ChatGPT, Perplexity, Claude, and AI Mode for health queries.
CONTENTContent engineClinically reviewed hub-and-spoke and comparison content built to rank and to be quoted.
AUTHORITYDigital PR and linksWhite-hat authority from the clinical, research, and industry sources search and AI engines trust.
Signature: the trust stack

Four layers of proof a healthcare buyer can verify

Health marketing fails when it asks for trust. We build the stack of verifiable proof instead, from clinical evidence to cited category research.

Clinical evidence and citationsOutcomes data, studies, and references that hold up under clinical review and engine scrutiny.
HIPAA and compliance pagesBAA, HIPAA, and security docs that resolve cleanly for every compliance reviewer and engine.
Technical depth for IT buyersIntegration, EHR, and security content written for health-system IT, quotable by engines.
Category authorityThe definitional research and comparisons AI engines cite when buyers ask.
4 of 4
engines citing after the stack ships
2.8x
citation lift for healthcare clients
HOW WE RUN IT

From audit to compounding pipeline

1WEEK 1

Understand the motion

ICP, clinical and IT buying committee, sales cycle, and the queries every stakeholder runs.

2WEEK 2-4

The 60-70 page audit

Technical, content, and citation gaps across SEO and GEO, delivered at kickoff.

3MONTH 2+

Implement

Ship fixes, clinically reviewed content, schema, and outbound alongside your team, on a roadmap.

4ONGOING

Compound

Rankings, citations, and pipeline tracked weekly, tuned as the market moves.

FAQ

Healthcare SEO questions, answered

Ask us directly
Health content sits squarely in Google's your-money-or-your-life category, where experience, expertise, authoritativeness, and trust decide who ranks. We build content with clear authorship, credentials, and sourcing, and structure it so both search and AI engines treat you as a trusted source.
We work within your medical review process, drafting content that your clinical team reviews and signs off before it ships. Accuracy is the point. Engines weight corroborated, well-sourced, and expert-reviewed health content most, and so do the clinicians reading it.
Yes. We build marketing and educational content that never touches protected health information, and we structure trust, BAA, and compliance pages so your security and legal teams can review and approve them cleanly.
Clinical, IT, and procurement stakeholders vet vendors through AI assistants and third-party sources before any sales contact. For health queries, engines lean hardest on trusted, well-sourced content. GEO gets your brand read, trusted, and cited in those answers, where the shortlist is really formed.
We tie rankings and AI citations to demo requests, qualified pipeline, and revenue in one dashboard, so SEO and GEO compound against the same number your clinical, IT, and procurement committees ultimately answer to.
Free consultation

See how healthcare buyers find you today

We run a free snapshot of your organic rankings and AI citations for the call. No commitment.