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By industryB2B SaaS

SEO and GEO for B2B SaaS companies

Buyers shortlist software from comparison queries, best-of lists, and AI answers before they ever book a demo. We win the comparison, outrank the review aggregators, and tie category rankings to pipeline.

Schedule a free consultationSee B2B SaaS results
Horizontal SaaSVertical SaaSDeveloper platformsData & APIs
Ranked #1ranked, comparison query
B2B GROWTH · 12 MONTHSLIVE
+64%non-brand organic
#1
ranked, comparison query
2.9x
AI citation lift
AI CITATION● CITED
ChatGPT names you first
THE HEADLINE NUMBER
$50M+
organic traffic value driven for SaaS and tech clients
95+
clients served, SaaS and tech
+90
2.9x
more likely to be cited after GEO
CITEDChatGPT · Perplexity
3-6 mo
to compounding results
The software buying reality

Buyers build the shortlist before you know they exist.

A software purchase is a committee decision: a business case, a technical evaluation, a review-site read, and a procurement pass. We build the sources each stakeholder trusts on the way to a signature.

WHAT THE VP OR ECONOMIC BUYER ACTUALLY SEARCHESLIVE QUERY
best [category] software 2026
WITHOUT US, THEY FINDCompetitors, analysts, and generic listicles. Your brand is absent from the answer, so the committee forms an opinion without you.
SO WE BUILDCategory and best-of authority RANKED AND CITED FOR THIS QUERY
COMMITTEE COVERED
1/5
One software decisionEvery stakeholder finds a source that names you.6+STAKEHOLDERS PER DEAL0SHORTLISTS YOU SKIP
Signature: where SaaS buyers talk

The threads your buyers trust more than your G2 page

Software buyers ask peers for recommendations in community before they trust a vendor site. We build a credible presence in the threads that decide shortlists, and that AI engines cite.

r/SaaS231

Best [category] tool that scales past 50 seats?

POSITIVECITED BY AI
r/startups168

What are you using instead of [incumbent]?

POSITIVECITED BY AI
r/marketing142

Honest [category] software recommendations?

NEUTRAL
r/Entrepreneur119

Is [product] worth it for a small team?

POSITIVE
r/ExperiencedDevs197

Which [category] API actually holds up in prod?

NEUTRALCITED BY AI
Hacker News84

Show HN: we switched from [competitor], here is why

POSITIVE
16%
of AI citations come from community
92%
positive sentiment maintained
Tailored by sub-category

Every SaaS motion sells differently

Select a category to see the challenge and the plays we run for it.

HORIZONTAL SAAS

You compete on comparison, not on category creation

Horizontal categories are crowded and well understood. Buyers shortlist from best-of lists, alternatives content, and AI answers long before a demo, and review aggregators own the top results.

+64%non-brand organic
PLAYS WE RUNHORIZONTAL SAAS
Best-of and comparison pagesWin the best [category] software queries that build the shortlist.
Alternatives contentRank for every [competitor] alternatives search buyers run.
Outrank the aggregatorsStructured pages that beat G2 and Capterra on your terms.
Answer-shaped GEOStructured pages AI engines can lift directly into shortlists.
What we do

A full-funnel growth system for SaaS

DASHBOARDOne dashboard for the whole motionRankings, AI citations, and pipeline attribution live in one place, so SEO and GEO compound against the same revenue number.
+64%
Non-brand organic
Top 3
AI citation rank
FOUNDATIONTechnical and on-page SEOCrawl health, Core Web Vitals, schema, and the keyword clusters that compound.
GEOGenerative engine optimizationGet read, summarized, and cited across ChatGPT, Perplexity, Claude, and AI Mode.
CONTENTContent engineComparison, alternatives, and use-case content built to rank and to be quoted.
AUTHORITYDigital PR and linksWhite-hat authority from the sources search and AI engines trust.
PROOF

SaaS companies growing with us

All case studies →
B2B SAAS+64%organic traffic YoYB2B vehicle data APIs+2,400 keywords rankedAPI docs restructuredVIEW CASE STUDY →B2B SAAS+38%keyword rankingsNo-code computer vision platformPaid + organic keyword loopDemo requests +27%VIEW CASE STUDY →CYBERSECURITY+112%organic clicks in 6 monthsB2B agentic AI security platformCited in 4 AI enginesTop 3 for categoryVIEW CASE STUDY →
Signature: the proof stack

Four layers of proof a software buyer can verify

SaaS marketing fails when it only talks about itself. We build the stack of verifiable proof instead, from comparison content to cited category research.

Comparison and alternatives contentHead-to-head and best-of pages that win the shortlist queries and get quoted.
Product-led docs and use-case hubsDocumentation and use-case pages that rank for how buyers actually adopt.
Review and third-party credibilityShaped presence on G2, Capterra, and the sources buyers cross-check.
Category authorityThe definitional research and comparisons AI engines cite when buyers ask.
4 of 4
engines citing after the stack ships
2.9x
citation lift for SaaS clients
HOW WE RUN IT

From audit to compounding pipeline

1WEEK 1

Understand the motion

ICP, buying committee, PLG or sales-led cycle, and the queries every stakeholder runs.

2WEEK 2-4

The 60-70 page audit

Technical, content, and citation gaps across SEO and GEO, delivered at kickoff.

3MONTH 2+

Implement

Ship fixes, comparison content, schema, and outbound alongside your team, on a roadmap.

4ONGOING

Compound

Rankings, citations, and pipeline tracked weekly, tuned as the market moves.

FAQ

B2B SaaS SEO questions, answered

Ask us directly
Yes, it is the highest-intent content a SaaS company can own. Buyers researching best [category] software and [competitor] alternatives are already in-market. We rank for those queries, structure them to convert, and measure against pipeline rather than raw traffic.
Often yes, and where we cannot own the top spot outright we shape how you appear on those sources and win the surrounding shortlist queries. We build comparison and best-of pages structured to beat aggregators on the terms that matter, and to be cited by AI engines that increasingly bypass review sites.
PLG adoption starts in docs, GitHub, and AI assistants, so we treat documentation and use-case hubs as primary ranking surfaces. Sales-led motions lean on comparison, category, and buying-committee content. Most SaaS companies run both, and we sequence the work to match how your buyers actually adopt.
Buyers now ask AI engines to recommend software before they visit a single vendor site. GEO gets your product read, trusted, and cited when someone asks for the best tool for their use case, which is where the shortlist is really formed.
We tie rankings and citations to pipeline in one dashboard, tracking non-brand organic, demo and trial signups, and influenced ARR rather than vanity traffic. The goal is a defensible line from a comparison query to a closed-won number.
Free consultation

See how software buyers find you today

We run a free snapshot of your comparison rankings and AI citations for the call. No commitment.

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