Two Rivers Coffee turned 250+ flavors into 250+ ways to be found
A family coffee roaster with a huge catalog of flavored pods and a growing subscription program. We made the catalog searchable, so every flavor became a door into the store.
Two Rivers Coffee roasts and packs flavored coffee pods, with more than 250 flavors, licensed favorites, and a subscription program. The catalog was the brand's biggest strength and its biggest SEO problem: hundreds of near-identical product pages, filter URLs multiplying into thousands of duplicates, and almost no content answering what coffee buyers search. We cleaned up the catalog, rebuilt the flavor and collection pages, built the content that pod buyers look for, and tuned the path into subscription. Organic revenue grew 167 percent and subscription signups from organic more than doubled.
A deep catalog Google could not make sense of.
Every flavor existed in several pack sizes and roast options, and the store's filters generated a new URL for every combination. Google spent its crawl on duplicates while the actual flavor pages sat thin, with a name, a price, and little else. Searches for specific flavored coffee pods, pod compatibility, and gift sets went to marketplaces and big-box retailers.
Repeat customers loved the subscription, but new visitors rarely found their way into it. Organic traffic landed on product pages that never mentioned the subscription, so the most valuable customers the brand could win were walking past the offer.
Make every flavor a page worth ranking
We cut the catalog down to the pages that deserve to rank, then made those pages genuinely useful. Each flavor got tasting notes, compatibility, and pairing detail. Collections were rebuilt around how people shop for pods: by flavor family, by occasion, and by brewer. And every page started pointing to the subscription.
The work, month by month
The same plan, laid out on the calendar it actually ran on.
Catalog cleanup
Variant canonicals, facet controls, and a full re-crawl to shrink the index to the pages that matter.
Flavor and collection rebuild
Unique flavor pages and new collection hubs for flavor families, seasons, and gifting.
Content and subscription
Coffee guides, gift and seasonal content, and subscription CRO across the top organic landing pages.
Cleaning up the catalog unlocked the growth
Organic revenue across the partnership, indexed to the starting baseline.
Flavor and pod queries climb into the top three
Share of tracked keywords in the top three for each theme, before and after.
The catalog finally works as a growth engine
The same catalog that confused Google became the brand's biggest organic asset. Flavor pages ranked for the exact pods people search, gift content captured the holiday spike, and organic visitors started landing in the subscription instead of walking past it.
More client results
All case studies →Your category is being defined right now
Find out who AI engines cite when buyers ask about your space. We check before the call.