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By industryEcommerce & Retail

SEO and GEO for ecommerce and retail brands

Product and category SEO at scale, winning the best-X and comparison queries in Google and AI engines, and converting the traffic once it lands. We grow qualified sessions and the revenue they drive.

Schedule a free consultationSee Ecommerce & Retail results
DTC brandsMarketplacesRetail chainsSubscription commerce
Ranked #1ranked, best-X query
ECOMMERCE GROWTH · 12 MONTHSLIVE
+72%non-brand organic
#1
ranked, best-X query
2.8x
AI citation lift
AI CITATION● CITED
ChatGPT recommends you first
THE HEADLINE NUMBER
$50M+
organic traffic value driven for retail and commerce clients
95+
clients served, retail and commerce
+90
2.8x
more likely to be cited after GEO
CITEDChatGPT · Perplexity
3-6 mo
to compounding results
The shopping reality

Shoppers compare before they buy. Be the answer in every comparison.

A purchase decision spans category research, product comparisons, review checks, and price validation. We build the pages and citations each shopper and each stakeholder trusts.

WHAT THE HEAD OF ECOMMERCE ACTUALLY SEARCHESLIVE QUERY
grow [category] revenue
WITHOUT US, THEY FINDCompetitors, analysts, and generic listicles. Your brand is absent from the answer, so the committee forms an opinion without you.
SO WE BUILDCategory pages that convert RANKED AND CITED FOR THIS QUERY
COMMITTEE COVERED
1/5
One purchase decisionEvery shopper finds a page that answers and converts.5+TOUCHPOINTS PER PURCHASE0SALES WITHOUT CONVERSION
Signature: where shoppers talk

The threads your shoppers trust more than your product page

Shoppers validate products in community before they add to cart. We build a credible presence in the threads that shape purchase decisions, and that AI engines cite in shopping answers.

r/ecommerce204

Which brands actually ship quality at this price?

POSITIVECITED BY AI
r/shopify148

Best [category] stores you actually buy from?

POSITIVECITED BY AI
r/BuyItForLife312

[product] that lasts, worth the premium?

POSITIVECITED BY AI
r/[product]126

Recommendations for a first [product]?

NEUTRAL
r/Frugal176

Is [brand] worth it or just marketing?

NEUTRALCITED BY AI
r/reviews88

Honest take on [product] after 6 months

POSITIVE
13%
of AI citations come from community
94%
positive sentiment maintained
Tailored by model

Every retail model sells differently

Select a model to see the challenge and the plays we run for it.

DTC BRANDS

You own the brand, but not the comparison

DTC brands win brand search, then lose the shopper on best-X and versus queries where marketplaces and review sites already rank and get cited.

+72%non-brand organic clicks
PLAYS WE RUNDTC BRANDS
Category and best-X pagesRank for the high-intent shopping queries beyond your brand.
Comparison vs marketplacesHead-to-head content against the sites shoppers already trust.
CRO on the money pagesTest and merchandise PDPs so more sessions become orders.
Reddit and communityAnswer the high-intent threads where shoppers actually decide.
What we do

A full-funnel growth system for ecommerce

DASHBOARDOne dashboard for the whole motionRankings, AI citations, and revenue attribution live in one place, so SEO, GEO, and CRO compound against the same revenue number.
+72%
Non-brand organic
Top 3
AI citation rank
FOUNDATIONTechnical and on-page SEOCrawl health, Core Web Vitals, schema, and the product and category clusters that compound.
GEOGenerative engine optimizationGet read, summarized, and cited across ChatGPT, Perplexity, Claude, and AI Mode.
CONTENT + CROContent and CRO engineBuying guides, comparison content, and conversion testing built to rank, get quoted, and convert.
AUTHORITYDigital PR and linksWhite-hat authority from the sources search and AI engines trust.
PROOF

Retail and ecommerce brands growing with us

All case studies →
ECOMMERCE+72%organic clicksEnterprise book publishing and printingCheckout CRO +31%Category page rebuildVIEW CASE STUDY →ECOMMERCE+58%organic sessionsAuthor publishing and distribution400+ articles optimizedFeatured snippets wonVIEW CASE STUDY →B2C SAAS+86%organic clicks in 6 monthsTax-savings software for service owners+57% organic leads40% of leads from AI enginesVIEW CASE STUDY →
Signature: the conversion stack

Four layers of proof a shopper can act on

Ecommerce growth fails when traffic lands on pages that do not convert. We build the stack of rankable, credible, converting pages instead, from product SEO to comparison authority.

Product and category page SEOPDPs and category pages structured to rank at scale and resolve cleanly for every engine.
CRO and merchandisingOn-page merchandising and testing that turns qualified sessions into orders and revenue.
Reviews and UGC credibilityRatings, reviews, and user content that build trust and feed rich results and AI answers.
Category and comparison authorityThe buying guides and comparisons AI engines cite when shoppers ask what to buy.
4 of 4
engines citing after the stack ships
2.8x
citation lift for retail clients
HOW WE RUN IT

From audit to compounding revenue

1WEEK 1

Understand the motion

Catalog, categories, margins, and the shopping queries every buyer runs.

2WEEK 2-4

The 60-70 page audit

Technical, content, CRO, and citation gaps across SEO and GEO, delivered at kickoff.

3MONTH 2+

Implement

Ship fixes, category pages, content, schema, and CRO tests alongside your team, on a roadmap.

4ONGOING

Compound

Rankings, citations, and revenue tracked weekly, tuned as the market moves.

FAQ

Ecommerce SEO questions, answered

Ask us directly
We treat category pages as your highest-value ranking surface and template them to rank across thousands of SKUs without going thin. We structure PDPs, internal linking, and schema so engines can crawl, rank, and cite the pages that convert, then prioritize by revenue potential rather than raw volume.
Large catalogs generate near-identical and cannibalizing pages through variants, filters, and facets. We consolidate and canonicalize where pages compete, add unique merchandising and content where it earns rankings, and route crawl budget and internal links to the pages that should win.
Shoppers increasingly ask AI engines what to buy. We make you the cited source in those answers by structuring buying guides, comparisons, and product data engines can lift, then track your mention rate across ChatGPT, Perplexity, Claude, and AI Mode as shopping answers form.
Both. Qualified traffic only matters if it converts, so we pair SEO and GEO with CRO and merchandising on the money pages. We test PDPs, category pages, and checkout so more of the sessions we win turn into orders and revenue.
We track rankings, AI citations, sessions, conversion rate, and attributed revenue in one dashboard, so SEO, GEO, and CRO compound against the same revenue number rather than a vanity traffic metric.
Free consultation

See how shoppers find and buy from you today

We run a free snapshot of your organic rankings, AI citations, and conversion gaps for the call. No commitment.

Schedule a free consultationView case studies