Not all schema is equal in the eyes of an AI engine.
Across 60 enterprise audits, Organization, Article, author, and FAQ schema correlated with citations, while a long tail of rarely-parsed types added markup weight without lifting mention rate.
Valid, focused structured data that maps to how engines summarize a page beats exhaustive coverage. Clean and legible wins over comprehensive.
KEY TAKEAWAYDeploy the schema types engines actually parse, validate them, and drop the rest. Legibility is the goal, not coverage.
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JB
Josh BernsteinMANAGING PARTNER, SOMETHING INC.
Josh leads work at the intersection of SEO and generative engines at Something Inc., helping B2B brands get ranked and cited across every major AI engine.