CASE STUDY

How Something Inc. Helped a B2B Tech Services Provider Improve Organic-Driven Revenue by 54%

Organic Revenue

54%

Increase in revenue from organic traffic in 4 months

Leads

+147

New leads generated from SEO per month

Traffic Growth

+357%

In clicks added during 4 month period

Content Created

Pieces of content created

Overview

Techtrust, a leading U.S.-based technical services firm, specializes in sourcing, skill-verifying, and placing top engineering and IT talent across industries like InsurTech, RegTech, and Capital Markets. Although their services and expertise positioned them strongly within the technical hiring landscape, their online visibility did not fully reflect the caliber of their offering. With ambitious growth targets, Techtrust partnered with Something Inc. to enhance their digital presence, improve organic search performance, and generate a predictable pipeline of qualified leads through SEO.

Challenge

Despite Techtrust’s strong reputation in technical staffing, their website struggled to attract qualified organic traffic and generate consistent inbound leads. The site lacked strategic SEO foundations, including optimized pages for core service offerings and clear topical authority in competitive technical hiring niches. Additionally, the fragmented content structure and limited keyword targeting created barriers for search engines to properly surface Techtrust for high-value, decision-stage queries. In an increasingly crowded staffing marketplace, improving organic discoverability and lead generation became essential for scaling their client base.

Solution

Something Inc. began by conducting a comprehensive SEO audit tailored to the unique needs of a technical firm. The audit uncovered critical gaps, including the absence of optimized service pages for core technical hiring verticals, missed internal linking opportunities between job categories and industries, and a lack of high-value informational content targeting decision-makers.

To address these issues, we developed and executed a focused SEO strategy. This included building 22 new pieces of SEO-driven content designed to capture high-intent searches related to technical hiring, implementing advanced internal linking structures to strengthen topical authority, and optimizing site architecture to improve crawlability and indexing efficiency.

Over the course of four months, these targeted actions led to transformative results. Techtrust achieved a 357% increase in organic clicks, added an average of 147 new qualified leads per month through SEO, and drove a 54% increase in revenue attributed to organic traffic — solidifying their position as a go-to technical staffing partner in a highly competitive market.

4 Month Campaign Metrics

+54%

Revenue

The SEO campaign led to a 54% increase in organic-driven revenue within just four months. By expanding Techtrust’s visibility for high-value technical hiring searches, we were able to drive a higher volume of qualified traffic and convert more site visitors into prospective clients — directly fueling their growth objectives.

+169K

Impressions

Through a combination of targeted content creation and site optimization, Techtrust gained an average of 147 new leads per month from organic search. These additional inbound opportunities enabled their sales team to focus on higher-intent conversations, accelerating the client acquisition cycle.

+280

Keywords Added

Organic clicks surged by 357% during the engagement, as the website gained stronger search engine trust and broader keyword coverage. By improving site architecture, addressing indexing barriers, and publishing SEO-focused content assets, Techtrust significantly expanded their footprint across key search categories within the technical staffing space.

*These results are not a guarantee of future performance.