Must Know SEO Trends & Updates: June 2023

Author: joshdbernstein

Search Engine Optimization (SEO) is a dynamic field that continually evolves to keep pace with the ever-changing digital landscape. As we navigate through 2023, it’s crucial to stay updated with the latest trends and updates in the SEO world. This article will delve into some of the most recent developments from Google and other key players in the industry.

Google’s Topic Layers in Knowledge Graph

One of the most significant updates from Google this year is the introduction of “Topic Layers” in the Knowledge Graph. This feature aims to provide users with more comprehensive information about specific topics, thereby enhancing their understanding of complex subjects. For SEO professionals, this update underscores the importance of creating in-depth, high-quality content that covers various aspects of a topic. By doing so, your content stands a better chance of being included in the Topic Layers, potentially increasing your visibility in search results.

Google’s Updated Search Quality Rater Guidelines

Google has also made changes to its Search Quality Rater Guidelines, emphasizing the importance of Expertise, Authoritativeness, and Trustworthiness (EAT) in content. This is particularly crucial for Your Money Your Life (YMYL) topics, where inaccurate information can have serious implications for users. As an SEO professional, it’s essential to ensure that your content is not only informative and engaging but also reliable and trustworthy. This can be achieved by citing reputable sources, providing accurate information, and establishing the author’s credibility.

John Mueller on H1 Tags

Google’s John Mueller has shed some light on the role of H1 tags in SEO. While he clarified that H1 tags are not a critical ranking factor, they can help Google understand the structure of a page. This insight serves as a reminder that while chasing after the latest SEO trends, we should not overlook the basics. Proper use of HTML tags, including H1 tags, remains a fundamental aspect of SEO.

Neeva’s Acquisition by Snowflake

In other industry news, AI search engine Neeva, founded by ex-Googlers, has been acquired by data cloud company Snowflake. This development highlights the growing significance of AI in the search industry. As SEO professionals, it’s crucial to keep an eye on how AI is shaping search and adjust our strategies accordingly.

Google’s Topic Authority Ranking System

Google has also unveiled new information about its ‘Topic Authority’ ranking system. This system prioritizes relevant and expert content, favoring local publications and original reporting. This update underscores the importance of creating unique, high-quality content that provides valuable insights to users. It also highlights the potential SEO benefits of local SEO and original research.

Generative AI Advancements in Google Ads

Lastly, Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio. These advancements are set to revolutionize how advertisers and merchants use Google Ads. As the lines between SEO and paid search continue to blur, it’s essential for SEO professionals to stay updated with the latest developments in Google Ads.

Conclusion

Staying abreast of the latest trends and updates in SEO is crucial for success in this dynamic field. As we continue through 2023, it’s clear that the focus is on creating high-quality, authoritative content that provides value to users. Whether it’s understanding the role of H1 tags or exploring the potential of AI in search, there’s always something new to learn in the world of SEO.

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