How to Secure an Effective Enterprise Link Building Service

Link building is a vital component of any SEO strategy, one that can’t be done without a strong network, dedicated resources, and the know-how.

That’s where an enterprise link building service comes in.

An enterprise link building service streamlines the backlink procuring process, and gets your brand in direct sight of new and intended audiences. At the same time, it boosts your brand’s authority and, ultimately, helps drive sales.

What Makes Enterprise Link Building Different

Link building at the enterprise level poses unique challenges because, unlike smaller businesses who want to get their name known, your brand is already recognizable. There’s even a good chance you already have hundreds of backlinks from high authority websites, so getting started is not your problem. 

For smaller businesses, link building is often used to set your brand up as credible and trustworthy. As a larger business, the goal of link building is  to become the household name – the go-to source – of your industry. You’re not just some facial tissue or lip moisturizer, you want to become the Kleenex and Chapstick of your market. 

5 Qualities of an Effective Enterprise Link Building Service

Effective link building starts with hiring the right team. Here’s how.

1. Proven Track Record

Start with data. A good link building team will have case studies for you to review, success stories to share, and hard data (like organic traffic growth and improved keyword rankings) for you to analyze. Ask your top agencies to provide successful case studies of what they have done for others in your industry, as that will predict what they can do for you. 

2. Tailored Strategies

Copy-and-paste link building strategies don’t generate results. If you interview a company that doesn’t offer custom strategies, look elsewhere. Every business has unique objectives, industry standards, and competition. The right link building service will have an arsenal of tricks up their sleeve, and use quality tactics, like guest posting. A good link building service will work with you to build the right campaign for your company.

3. Experience with Large Brands

The link building needs of large companies differ drastically from those of smaller brands. Not all link building services specialize in the needs of enterprise-level brands, so it’s best to choose a team that has implemented successful campaigns for companies that are similar in size to yours.

4. Network of High-Authority Sites

To get backlinks from high-authority sites, you need reliable contacts. Effective enterprise link building teams have these connections and can get your brand featured on the right websites in no time.

5. Ethical Practices

Safe and ethical link building — also known as white hat SEO – ensures you only get backlinks from high-authority, reputable websites. Black hat, or more plainly, “sketchy” SEO practices can get your website in trouble with Google. Only work with a link building service that uses ethical practices.

4 Steps to Secure the Best Link Building Service

Knowing what makes a link building team successful is one thing, choosing the right team for your company is another. Here’s how to secure the best link building service.

1. Research Potential Agencies

Begin with a quick Google search of link building agencies. From there, interview agencies that have worked in your industry before. Even better, ask professionals in your network for referrals. You should compare at least two to three agencies to determine the right fit.

2. Review Testimonials and Case Studies

Ask your top three link building agencies to provide testimonials and real case studies. Review this work closely, and pay attention to their data. Did their strategy improve website traffic? Did sales increase? Did the site’s domain authority improve over time? Ask to see the data if it’s not automatically included.

3. Outline Your Goals and Assess Outreach Strategies

Sit down with your final candidates and outline your goals and discuss how the team plans to meet them. An experienced link building team will take your goals and develop a tailored campaign to meet them. You should also discuss which performance metrics will be monitored to determine benchmarks.

4. Build a Tailored Campaign

Finally, choose the link building company that most closely aligns with your needs and has the most targeted strategy. If you aren’t ready to commit to a long-term contract, you may opt for a shorter trial period or smaller project. This can assess their process, communication, and follow-through. 

Mistakes to Avoid When Choosing a Link Building Service

Don’t make these common mistakes when choosing a link building service. By avoiding these pitfalls, you’re certain to choose a team that delivers ethical, effective, and sustainable results: 

• Picking the cheapest bid: Enterprises have the budget to hire the best SEO teams in the industry, and it’s vital you do so. Saving a few bucks to go with a lower bid could lead to less desirable results. Or worse, your budget link building team could implement black hat SEO practices that could hurt your website instead of help it.
• Going for quantity over quality: Quality backlinks from high-authority (high domain authority) websites are worth much more than a bunch of low-grade links. In fact, spammy links can harm your website. Work with link building teams that go for only the best links and have the network to do so.
• Lack of regular reporting: You should get regular reports that show real data and trends. If a link building service doesn’t offer regular reporting and/or meetings, it could be a red flag.

Metrics Used to Measure the Success of Your Enterprise Link Building Campaign

Enterprise link building campaigns should target certain key metrics, such as: 

• Organic traffic growth: Link building gets your brand’s name in front of new audiences, so your organic traffic should increase.
• Keyword ranking improvements: Track target keywords to see if you rank higher on the search engine results page (SERP) as the result of link building.
• Domain authority: Link building will help improve your site’s domain authority. Watch this number rise to see how the backlinks impact this metric.
• Backlink quality: Your backlinks should come from high-authority sites, be relevant to your brand, and be diverse. 
• Long-term return on investment (ROI): Link building is a long-term game. It might take some time to see huge results, but over time, the quality links you build will improve your website’s credibility and traffic.

Choose a Winning Link Building Team 

Remember, your goal isn’t to get as many backlinks as possible: Your goal is to get the best and highest quality backlinks possible. An effective link building campaign improves your brand’s authority, sets your brand up as an expert in your industry, and gets your company in front of the right people. 

Take your time to research the top link building teams in your industry. If possible, get referrals from trusted sources in your network. The best teams can showcase their results, so look to the data to make your choice.