CASE STUDY
How Something Inc. Drove 491% Impression Growth and 54% Click Growth for FMS Investor
Impression Growth
+491%
Increase in Impressions in the one year period
Click Growth
+54%
Increase in clicks in the one year period
Keyword Grwoth
+342
Keywords new and improved
DR
+11
Increase in one year
Overview
FMS Investor is a financial services platform specializing in business loans and funding solutions for small and medium-sized enterprises. Competing in a highly saturated financial niche, FMS needed to expand its organic reach, attract qualified leads, and strengthen domain authority to position itself as a credible player in the lending space.
Challenge
The business loan industry is among the most competitive verticals in SEO, with large financial institutions dominating top search positions. FMS Investor’s primary challenge was low visibility and limited keyword coverage, making it difficult to reach business owners actively searching for funding options.
Solution
Something Inc. developed a tailored SEO roadmap for FMS Investor, focusing on both visibility and credibility growth:
1. Content Strategy at Scale – Created 48 SEO-optimized blogs centered around loan options, funding strategies, and financial education.
2. Keyword Expansion Campaign – Targeted transactional and long-tail funding terms, adding 52 new ranking keywords within the year.
3. Authority Building – Strengthened backlink profile with a +11 DR increase to boost domain credibility.
4. Technical & On-Page Optimization – Enhanced site speed, internal linking, and structured data for better crawlability and indexation.
In the 1year period, FMS Investor experienced:
+491%
Impression Growth
Over the course of the year, FMS Investor achieved a nearly fivefold increase in impressions, drastically improving its exposure to potential borrowers seeking financial solutions.
+54%
Click Growth
The rise in impressions translated into a 54% boost in organic clicks, signaling stronger engagement and higher interest from qualified visitors.
+11 DR
DR growth in year
With enhanced link-building and authority initiatives, FMS Investor’s domain rating improved significantly, helping it compete more effectively with established financial platforms.
*These results are not a guarantee of future performance.