CASE STUDY

How Something Inc. Helped a Leading Print E-Commerce Store Grow By Over 9M Impressions

Click Growth

169%

Increase in total clicks over 6 months

Online Visibility

+9.4M

Improvement in total impressions in 6 months

Keywords

+23,562

Total keywords added and indexed

Technical Fixes

25+

Critical technical SEO fixes identified

6 Month Campaign Metrics

+169%

Clicks

The campaign drove a 169% increase in total clicks, significantly boosting user engagement and directing more qualified traffic to the website. This growth reflected the immediate impact of addressing key technical issues and optimizing priority pages.

+9M

Impressions

The website’s impressions grew from 2.4M to 11.8M over six months, demonstrating a substantial improvement in visibility. Fixing technical errors, particularly the misconfigured canonical tag, allowed the website to appear more frequently and prominently in search results.

+25

Technical Changes

Resolving over 25 critical technical SEO issues, including a pivotal fix for the canonical tag misconfiguration, transformed the site’s performance. These changes improved indexing efficiency, streamlined crawlability, and laid the groundwork for sustained organic growth.