CASE STUDY
How Something Inc. Helped a Leading Print E-Commerce Store Grow By Over 9M Impressions
Click Growth
169%
Increase in total clicks over 6 months
Online Visibility
+9.4M
Improvement in total impressions in 6 months
Keywords
+23,562
Total keywords added and indexed
Technical Fixes
25+
Critical technical SEO fixes identified

Overview
A leading print e-commerce store specializing in customizable products for personal and business use aimed to enhance its online visibility and overall digital performance. Despite offering innovative solutions and serving a wide audience, their website’s potential was hindered by technical SEO challenges, limiting its ability to compete effectively in an increasingly competitive market.
Challenge
The website faced significant hurdles in organic search performance, including stagnant impressions and declining rankings. Technical issues—such as misconfigured canonical tags—prevented search engines from properly indexing key pages, causing lost opportunities for traffic and conversions. These problems, coupled with increased competition in the e-commerce space, made it difficult to attract and retain customers.


Solution
Something Inc. started with a comprehensive technical SEO audit, identifying over 25 critical issues that were hindering site performance. The most impactful issue was a misconfigured canonical tag, which was causing significant indexing inefficiencies across the website.
Once the technical fixes were implemented, the website started seeing immediate improvements in search engine visibility and traffic. This included optimizing indexing signals, improving crawl efficiency, and addressing other on-site elements for better performance.
Over the course of six months, the results were transformative. The client experienced a 169% increase in organic clicks, online impressions soared from 2.4M to 11.8M, and the average organic position improved by 6. These outcomes solidified their online presence and set the foundation for continued growth.
6 Month Campaign Metrics
+169%
Clicks
The campaign drove a 169% increase in total clicks, significantly boosting user engagement and directing more qualified traffic to the website. This growth reflected the immediate impact of addressing key technical issues and optimizing priority pages.
+9M
Impressions
The website’s impressions grew from 2.4M to 11.8M over six months, demonstrating a substantial improvement in visibility. Fixing technical errors, particularly the misconfigured canonical tag, allowed the website to appear more frequently and prominently in search results.
+25
Technical Changes
Resolving over 25 critical technical SEO issues, including a pivotal fix for the canonical tag misconfiguration, transformed the site’s performance. These changes improved indexing efficiency, streamlined crawlability, and laid the groundwork for sustained organic growth.
*These results are not a guarantee of future performance.