CASE STUDY
How IWL improved its daily impressions by 3x
Impression Growth
543,000
Impressions added in 6 months.
Daily Clicks
+146%
Improvement in daily clicks to site.
Keywords
+291
New keywords added and indexed.
Content Created
16
Pieces of content created.

Overview
InterWorking Labs (IWL) is a leading provider of network emulation and protocol testing solutions, dedicated to ensuring the performance, reliability, and security of applications and devices in diverse network environments. By offering advanced tools to simulate real-world network conditions and test protocol compliance, IWL empowers organizations to proactively address potential issues before deployment. Their solutions cater to a wide range of industries, enabling seamless network operations, enhanced application performance, and optimized user experiences in even the most challenging scenarios.
Challenge
InterWorking Labs (IWL) aimed to reinforce its digital presence to maintain its leadership in the highly specialized network emulation and protocol testing market. As an established innovator with years of expertise, IWL had built a strong reputation in the industry. However, the emergence of several new competitors created increased pressure to differentiate and retain its position. While IWL remained a trusted name among its niche audience, limited search engine visibility and growing competition threatened to overshadow their brand, making it essential to expand their reach and reaffirm their authority in the field.


Solution
Our team developed a comprehensive SEO strategy tailored to IWL’s objectives:
Search Engine Optimization (SEO): Conducted detailed keyword research to identify high-value terms relevant to IWL’s network emulation and protocol testing solutions. Focused on creating optimized website content and metadata to improve search engine visibility and drive targeted traffic.
Content Strategy: Developed new pages for the website to address specific audience needs and highlight IWL’s core offerings. These pages provided detailed insights into their products and solutions, showcasing IWL’s expertise and reinforcing their position as a leader in the field.
Technical SEO and Link Building: Implemented technical SEO enhancements to improve site performance, crawlability, and user experience. Additionally, executed a targeted link-building campaign to earn high-quality backlinks from authoritative industry websites, further boosting IWL’s domain authority and competitive presence in search rankings.
6 Month Campaign Metrics
+5,800
Clicks
IWL’s organic traffic experienced a notable increase to 5,800 clicks, attracting a wave of new users actively engaging with their content and bolstering their online presence.
+543,000
Impressions
A surge of 543,000 impressions has dramatically enhanced IWL’s visibility, helping the brand stand out in search results and connect with a significantly broader audience.
+768
Keywords
Ranking for over 768 keywords showcases IWL’s growing authority, enabling their content to resonate more effectively with audiences in the network emulation and protocol testing space.
*These results are not a guarantee of future performance.