CASE STUDY
How Something Inc. Helped BookBaby Capture 6,567 New Keywords and Boost Impressions by 33%
Impression Growth
+33%
Increase in Impressions in the last 6 Months
Keywords
+6,567
Over 6000 new Keywords added
Referring Domains Added
+2,800
Referring domains added in 12 months
Content Created
44
Pieces of content created
Overview
BookBaby is a leader in self-publishing services, empowering independent authors to publish, distribute, and market their books worldwide. To scale visibility, BookBaby needed a robust SEO content strategy that could attract more aspiring authors.
Challenge
The self-publishing industry is saturated with large, established competitors. BookBaby needed a surge in keyword presence and backlinks to strengthen domain authority and attract more organic traffic.
Solution
Something Inc. implemented a multi-pronged strategy:
Launched 44 optimized blogs focused on authorship, publishing, and book marketing.
Executed link-building campaigns that drove 268k backlinks and 2.8k referring domains in one year.
Strengthened technical SEO to capture high-volume publishing-related queries.
In just 6 months, BookBaby experienced:
+33%
Impression Growth
BookBaby’s content and optimization efforts led to a one-third increase in search impressions. This growth meant that BookBaby was appearing significantly more often in front of aspiring authors searching for publishing, distribution, and book marketing services, giving the brand greater reach in a highly competitive industry.
+6,567
New Keyword Rankings
The most dramatic gain came in keyword growth, with 6,567 new terms ranking in search results. These ranged from broad self-publishing queries to niche, long-tail searches around book printing, distribution, and author resources—cementing BookBaby’s authority across multiple layers of the publishing funnel.
+7%
Click Growth
Alongside impression growth, BookBaby also saw a 7% lift in organic clicks. While modest compared to impressions, this steady climb demonstrated stronger engagement and improved visibility on higher-intent keywords, driving more qualified traffic to their site.
*These results are not a guarantee of future performance.