CASE STUDY
How Something Inc. Helped Arnica Strengthen Its Application Security Presence with 55% Impression Growth
Impression Growth
+55%
Increase in Impressions in the last 6 months
Keywords
+411
Over 411 new Keywords added
Domain Rating
+10
Added 10 points in DR during a year period
Content Created
26
Pieces of content created
Overview
Arnica is a fast-growing application security company focused on preventing software supply chain risks. With increasing competition in DevSecOps and security automation, Arnica needed to strengthen its online visibility and authority.
Challenge
Despite offering cutting-edge agentless security solutions, Arnica faced limited keyword presence and low organic discoverability. Building authority in a crowded market required a clear, content-driven SEO strategy.
Solution
Something Inc. partnered with Arnica to create and execute a comprehensive SEO and content plan:
Optimized site content to better capture competitive keywords.
Conducted targeted keyword research in the AppSec and DevSecOps niches.
Developed 26 strategic blogs focused on high-intent and thought-leadership topics.
Implemented authority-building tactics, resulting in a +10 DR increase in one year.
1 Year Campaign Metrics
+55%
Impression Growth
Arnica saw more than half again as many impressions in Google Search compared to the previous period. This increase was driven by a combination of fresh content in the application security niche and improved on-page optimization. Higher impressions meant Arnica’s solutions were showing up in front of a much larger audience of security professionals and decision-makers.
+411
New Keyword Rankings
Through targeted keyword research and optimized content, Arnica secured rankings for an additional 411 keywords. Many of these were high-intent, niche-specific search terms related to DevSecOps, agentless security, and secrets management, positioning Arnica as a visible authority in its field.
+10
DR Increase in One Year
In just twelve months, Arnica’s Domain Rating climbed by 10 points, reflecting a stronger backlink profile and overall authority. This growth came from a mix of earned editorial mentions, industry-specific links, and partnerships that bolstered Arnica’s credibility in the competitive application security space.
*These results are not a guarantee of future performance.